puzzle partner

/Tag: puzzle partner

puzzle partner

HospitalityNet and HFTP to Conduct Landmark Industry Survey at HITEC Minneapolis

Puzzle Partner | June 17, 2019

HospitalityNet™ and HFTP have announced that they will be launching the first edition of the hospitality industry’s first comprehensive Sentiment Survey at HITEC 2019 in Minneapolis. Event attendees and exhibitors will be invited to participate by members of a dedicated onsite team or contacted directly via email. This Sentiment Survey, sponsored by Shiji, aims to build the most comprehensive picture of pertinent trends impacting the hospitality technology industry. The survey, once compiled and analyzed, will decipher what hotel companies, technology providers, and educational institutions consider to be the most critical based upon c...

StayNTouch CEO and Director of Strategic Partnerships Talk Platform Power

Alan Young | March 28, 2019

Reimagining Hotel Technology with Open APIs Based on Strategic Partnership Alignment By Alan E. Young The last few years have been a whirlwind of innovation for hospitality technology. Despite its longstanding reputation for being resistant to change and slow to adopt technological evolution, the industry has made impressive strides toward reinventing its future. And yet, the gradual implementation of the latest advancements is only half the battle. With the rise of new technology (and subsequently, new technology vendors) comes the synonymous demand for strategic alliances and integrations. Recognized as hospitality technology visionar...

Hotel Owners Have All the Juice

Alan Young | March 7, 2019

by Alan Young Who really has the buying power when it comes to hotel technology purchases? As any good salesperson knows, selling a product (or service) is as much about describing the features and benefits of product itself, as it is being able to effectively sell to the potential buyer. It's a dance, one in which an in-depth understanding of the buyer's unique expectations and values will (more often than not) be the key to making that sale. And of course, the key to appealing to buyers directly begins with understanding who holds the buying power. When it comes to the hospitality industry and the purchase of hotel technology,...

Going Beyond Transactions: ‘Conversational Commerce’ and Its Impact on the Travel and Hospitality Industry

Alan Young | February 6, 2019

Coined by Uber's Chris Messina, consumer demand for digital-centric interactions with hotel and travel brands is on the rise By Alan E. Young, Puzzle Partner It's 2019, and I would argue that there have never been more marketing-related "buzzwords" battling it out for conversational real-estate across thought leadership articles, webinars, white papers and more. Whether it's agile marketing, catering to the 'age of the consumer,' hyper-personalization, or the mobile age — there are plenty of commerce-related silos to get lost in as industry leaders seek out the trends and methods which can best benefit their respective brand a...

Puzzle Partner’s Newest Client, Plum, Develops Innovative New Product That Brings Wine by the Glass Directly to Your Hotel Room

Puzzle Partner | January 31, 2019

Plum selects Puzzle Partner to capitalize on the benefits offered by the agency's expertise and impressive track record Toronto, Canada (January 31, 2019) - Puzzle Partner, the most trusted B2B travel and hospitality technology marketing agency, announced today that they have signed Plum, the first automatic appliance that perfectly preserves, chills, and serves wine so that it can be enjoyed one glass at a time in the privacy of a guest's hotel room. Puzzle Partner will become Plum's source for strategic and tactical marketing initiatives including content development, branding, public relations and persuasive messaging. With a roster ...

Paid, Owned and Earned Media: What Matters Most for B2B Travel and Hotel Tech Brands in 2019?

Alan Young | January 8, 2019

By Alan E. Young In a marketing landscape where content is king, you might think it's just a matter of creating and distributing great content. After all, if great content is what every consumer craves from the brands they favor, delivering it should be the easy part — right? But in fact, that's not the case at all. While content is undeniably an integral piece of any modern marketing strategy, business leaders are quick to realize that the curation of valuable and timely content is only half the battle. Back in the day, big brands had to buy an ad or film a TV commercial to get their product in front of their target market. In to...

Top Luxury Eco-Friendly Sustainable Hotels and Why Travelers Love Them

Alan Young | November 5, 2018

By Alan Young Industries across the globe are witnessing the consumer transition into what we like to call the experience economy. Perhaps influenced by the impressive buying power and sheer numbers of the millennial generation, modern consumers are showing a definitive preference for experiential purchasing over material goods. As the Harvard Business Review describes it "within an experience economy, a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event." This puts the travel and hospitality industry, specifically, in an exciting position to maxim...

The Innovative Hotels That Are Making Travel Better in 2019

Alan Young | October 18, 2018

By Alan Young Witnessing the gradual advancement and disruption of technology and services is an exciting, and sometimes industry-altering concept, as our world continues to evolve at a seemingly rapid pace to meet modern demands. Generations today know (and love) the likes of Netflix and Crave TV, for example, but many of us also remember the popularity of Blockbuster video — a formerly successful business model which now, doesn't even exist. And those of us who used to cling enthusiastically to our flip phones whilst playing 'Brick Breaker', likely upgraded to iPhones with their robust connectivity capabilities and e...


As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.