pursuit of customers and accounts
Gary Hernbroth | December 21, 2016
By Gary Hernbroth It's big, big business, this pursuit of the whitetail deer and other game across many states in the USA each year. So is the pursuit of customers and accounts. The two pursuits have more in common than you may think. People throw around the metaphor "hunting for new business" or "I'm beating the bushes to hunt for business" all the time. So let's compare just what they really do have in common and see what we can learn from the tales of the wild. As a bit of background, I've done both kinds of hunting. As such, I've experienced the high highs and the low lows of both in my career. Anyone who hunts for deer or game or h...
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