Melissa DiGianfilippo | June 5, 2019
By Melissa DiGianfilippo With the rise in competitive marketing, hospitality brands seek unique and creative ways to keep their names at the top of consumers' minds. But what if the most effective way to market a brand isn't through strict marketing-only efforts? In an industry that's increasingly driven by consumer opinions and reviews, it's imperative to be in control of your brand's perceptions and the stories being told. If you want current and potential customers to embrace, love and recommend your brand, you must build a solid connection with them first. How? By telling a consistent story about your brand and values that will reso...
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