Robert Rauch | July 19, 2021
How To Welcome Post-Pandemic Travelers Back Into Hotels By Robert Rauch The venerable hotel industry has been completely overturned during the past 15 months. We will have to create a very different strategy to outperform the competition this summer. What are the dynamics of hospitality industry competition today and how can we put together a winning plan in time for the Summer of 2021? Today, a digital marketing strategy is an industry imperative and critical business solution in this digital age. Platforms including Facebook, Instagram, and Twitter allow hotels and restaurants to engage guests and offer a highly personalized level of...
Dr. Peter E. Tarlow | September 2, 2020
By Dr. Peter Tarlow Traditionally in most of the northern hemisphere the month of September is called the "dog days" of summer. The name derives from the fact that it is often too hot for even a dog to want to wander along the streets. During previous years, September was a time when people returned from vacations, schools reopened, and business returned to a more normal routine. The summer’s end was also high tourist season in much of the world. The transition period between summer and autumn seemed to many to be a period of full airplanes and hotels and a period when travelers had frayed nerves. This description was the “then...
Stephanie Quilligan | July 2, 2020
By Stephanie Quilligan While would-be travelers have sheltered at home, hotels and resorts have been putting protocols in place to keep guests safe when travel resumes. Now that doors are starting to open, what other factors will determine where travelers choose to stay? A greater emphasis on healthy living, open air and personal space, brought about by COVID-19 concerns, will influence travel decisions going forward. And while certain hotels and resorts will have a natural advantage in this area, there are easy-to-implement changes any property can make to enhance their appeal to post-pandemic travelers. Here are four: Fitness on th...
Larry Mogelonsky | June 15, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Data from numerous sources supports the notion that people are eager to start exploring the world once more. However, with travel restrictions still in effect for international flights, many won’t be able to take advantage of the regular summer season vacation, and this may result in numerous travelers holding out until autumn when more freedoms are restored. Firstly, a gradual rollout of ending the lockdown means that the start of the post-pandemic revival will come from drive markets or regional air travel. By now, this should be pretty obvious. In other words, don’t expect in...
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