portrait of american travelers

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portrait of american travelers

Changing Priorities Are Impacting How and Why Americans Travel

MMGY Global | July 10, 2019

MMGY Global’s Portrait of American Travelers® Survey Reveals Significant Shifts in What Is Influencing Travelers Most KANSAS CITY, MO (July 10, 2019) - Today, MMGY Travel Intelligence, MMGY Global's research and insights company, released the findings of its 2019 Portrait of American Travelers® survey – the 29th annual edition of the acclaimed study. The results paint a picture of rapidly changing priorities amongst travelers, driven by growing concerns over safety, the quick adoption of the new sharing economy and a more conscientious approach to travel. The world is changing quickly and, as a result, how and why Americans t...

U.S. Domestic Travel and Road Trips on the Rise

MMGY Global | September 7, 2017

MMGY Global identifies four roadtripper personas and why they're hitting the road ORLANDO, Fla. (September 7, 2017) – According to MMGY Global's 2017 Portrait of American Travelers®, domestic vacations now make up 85 percent of total American vacations; and during the past 12 months, 13.9 million more vacations were taken within the U.S. compared to internationally. The rising preference for domestic destinations has also resulted in the increasing popularity of road trips. Accounting for 46 percent of American travelers, roadtrippers – defined in this study as American travelers with annual household incomes of at least...

Millennial Families Spending, Traveling During a Projected Travel Industry Slowdown

MMGY Global | June 29, 2017

NEW YORK (June 29, 2017) – In a year of projected slowdown for travel, Millennial families are going to spend more and travel more than all other generational segments according to MMGY Global's Portrait of American Travelers® survey. This year's Portrait predicts that the approximately 60 million traveling households in the U.S. will spend up to $5 billion less on leisure travel, which shows a less than 1% dip from its eight-year high in 2016. The 9.5 million households that are American Millennial families, however, intend to spend 19% more on vacations during the next 12 months and intend to travel 35% more than the previou...

MMGY Global’S 2016 Portrait of American Travelers® Survey Reports Record-Breaking Increase in Leisure Travel and Redefines Travel Trendsetters

MMGY Global | June 9, 2016

Insights point to unprecedented growth in travel, increased traveler segmentation and travel suppliers acting as the new online travel agents NEW YORK (June 9, 2016) – MMGY Global, the leading integrated travel and hospitality marketing firm in the U.S., has released findings from its annual Portrait of American Travelers® (POAT) survey that highlights a record year for the leisure travel industry. According to the 26th annual POAT, Americans' intent to travel is up 14 percentage points over 2015, with intent to spend on transportation, lodging and entertainment to increase by nine points. These findings show that travel intentions have...

Survey Reveals Surprising Shifts in Travel Industry Booking Trends and Travel Habits

June 25, 2015

Insights From 2015 Portrait of American Travelers® Survey Challenge Current Perceptions About Travel Intentions and Preferences Among Americans NEW YORK (June 25, 2015) - Leading integrated travel and hospitality marketing firm, MMGY Global has released its 2015 Portrait of American Travelers® (POAT) revealing emerging shifts in the travel habits and intentions of Americans that call into question several prevailing beliefs maintained by industry marketers. The results also have significant implications for the manner in which the industry markets its products, and the way in which consumers are likely to respond. The 25th annual s...

Portrait of American Travelers® Shows Number of Affluent Travelers Rises as do Travel Intentions

MMGY Global | November 19, 2013

Women Now Represent Majority of Affluent Travelers ORLANDO, Fla. (Nov. 19, 2013) - The 'one percent' just got a little bigger - among active travelers, that is. Specifically, six percent of leisure travelers now have an annual household income of $250,000 or more, compared to four percent in 2010. And in an interesting demographic shift, women now make up the majority (54 percent) of these affluent travelers, up from 42 percent in 2010. This is according to the 2013 Portrait of American Travelers® study published by MMGY Global, the world's largest integrated travel marketing agency, and the Harrison Group. Affluent travelers are plann...

2013 Portrait of American Travelers® Shows Travel Plans Up, But Continued Household Budget Caution

MMGY Global | September 30, 2013

82 Percent of Active Travelers Planning to Take the Same or More Trips in the Year Ahead ORLANDO (September 30, 2013) - Americans intend to take as many or more vacations during the coming year as they did last year, although their list of preferred destinations is smaller and they remain cautious about discretionary expenditures. This is according to the newly released MMGY Global/Harrison Group 2013 Portrait of American Travelers®. The survey revealed a three percent increase in active travelers planning to "take more trips in the year ahead" (now 18 percent of all travelers), while two thirds (64 percent) of travelers are planning ...


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