poly u shtm
Are Residents the New Tourism Ambassadors?
PolyU’s School of Hotel and Tourism Management | March 29, 2021
Local people may be the best ambassadors for tourism in their home towns and cities, according to Ph.D. graduates Dr Philipp Wassler and Dr Liang Wang, and Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Building a brand for a destination is an effective way of attracting tourists, but destination marketers rarely consider the needs of residents – the biggest and potentially most influential group of stakeholders in any destination. The researchers note that local communities can make or break a destination brand, and their marketing may be far more cost-effective, authentic and pers...
Food for Thought for the World’s Restauranteurs
PolyU’s School of Hotel and Tourism Management | May 15, 2020
Restauranteurs will for the first time have a highly accurate way to measure their financial constraints, thanks to a pioneering index recently developed by Dr. Sung Gyun Mun of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researcher. Although the restaurant industry is a vital driver of economic growth around the globe, restaurant firms are still subject to financial constraints that can pose a severe threat to their survival. Until now, little effort has been made to explore the financial pressure facing firms in the specific context of the restaurant industry. In their ground-breaking...
When Beauty Signifies Quality
POLYU’S SCHOOL OF HOTEL AND TOURISM MANAGEMENT | July 30, 2019
July 30, 2019 -- When making hotel bookings online, potential guests’ expectations of service quality are influenced by the aesthetics of the hotel’s website, according to Dr. Ksenia Kirillova and Ms. Janelle Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. In a recent experimental study the researchers manipulated the level of attractiveness portrayed by a hotel website’s photos to examine how aesthetics influenced perceptions of quality and intention to book. Their results provide important insights into how hotel managers can use visually attractive images to stimulate positive percep...
PolyU Study Revealed Mainland Chinese Visitors’ Motivations for Shopping
PolyU’s School of Hotel and Tourism Management | March 25, 2019
Mainland Chinese tourists visiting Hong Kong tend to visit different shopping outlets to buy luxury goods according to their different motivations, conclude Dr Sam Kim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. In a recently published study the researchers revealed that mainland tourists who shop for luxury goods are motivated by "materialism, a desire for social status or to conform with others", and these differences in their nature influence not only what they buy, but where they buy. Shopping is a major driver of tourism worldwide, and cities such as Las Vegas, D...
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