pok mon go
Social Tables | July 26, 2016
Pokémon Go may soon become the fastest growing mobile game of all time. In just over a week the game has nearly surpassed Twitter in monthly active users. By now, you've likely come across players in the streets searching for Pokemon in your neighborhood. Built on the back of the Pokemon brand and characters that we loved growing up, the app is sneakily pushing the future of mobile technology into the mainstream. That includes the kind of technology that, in just a few short years, will become the backbone of attendee engagement at your events. Here's how Pokémon Go is giving meeting planners a peek into the future of atte...
Ryan Solutions | July 20, 2016
In a matter of days Pokemon GO has gone from zero to marketing hero for many small businesses eager to capitalize on the crowds the app has mobilized. But what about resorts and hotels? Are they getting in on the Poke-action as well? Here's what we found. The Goods To find our answer we looked for mentions of Pokemon or elements within the game (PokeStops, Gyms, etc.) in the social media posts of 5,000 resort and hotel Twitter accounts. We counted what percentage of properties on each channel mentioned Pokemon at least once on any given day and plotted the results. For example, if 2,000 hotels tweeted and 20 mentioned Pokemon on Monday,...
Sabre | July 18, 2016
We're going to assume you've heard of Pokémon Go. In the last week, this game has shot to the top of the mobile app sales charts, has been covered by every media company from ABC to Zee News and was even co-opted by the U.S. presidential campaigns. But beyond the hype, what does Pokémon Go mean for your hotel and for the broader travel industry? What is Pokémon Go? In case you've heard the name but aren't familiar with the details: Pokémon Go is a smartphone game in which players traverse the real world to hunt and capture Pokémon — pocket monsters. Players then breed and train their Pokém...
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