personalization

Cendyn and MS+ CT Hospitality Partner to Assist Hotels With the Guest Experience

Cendyn | May 29, 2019

Wednesday May 29, 2019 – Munich, Germany – Cendyn, the World's Leading Hotel CRM Provider, and MS+ CT Hospitality, a leader in professional hospitality service delivery, have announced a collaborative initiative that will enable hoteliers to provide them with the best possible services, based on their needs, to enhance the guest experience throughout their travel journey. MS+ CT Hospitality started from two passionate hospitality industry professionals who had an objective to match the world's top experts in the industry with every hotel. Their goal is to strongly impact team motivation, performances, guest satisfact...

A Sense of Place, Welcome and Hospitality

Larry Mogelonsky | May 22, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) I recall the last time I stayed at what would categorically be a cookie-cutter hotel. Performing my typical inspection as a casually walked the halls and entered my guestroom, nothing seemed out of place, yet something was still missing. The hotel in question proudly touted its recent renovation for which I can confirm this fact given the scent of fresh paint, glue, wood and new upholstery. The doorman performed in strict accordance with his title while the receptionist at the front desk was upbeat while still remaining matter-of-fact. Arriving after the dinner hour, the corridors w...

Booking Engine Personalization to Adapt to the Experience Economy

Larry Mogelonsky | April 10, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) So much talk is made nowadays about the experience economy and how this affects the personalization of hotels, but how can we make these concepts a reality? We all know they are both important for driving satisfaction scores, loyalty and healthy return over the long run, but there doesn't seem to be a straightforward and one-size-fits-all path towards operationalizing these trends in a way that's meaningful for guests. To wrap your head around how these two concepts can drive each other in a virtuous and profitable circle, you must first understand what the experience economy is and...

Merchandizing Romantic Getaways

Larry Mogelonsky | February 6, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) As we slide into February, the traditional low occupancy winter blues for hotels (outside of the sun destinations) is punctured by the healthy returns netted from Valentine's Day couples' getaways. While standard articles might focus on ways to drum up last minute purchases through packaging and promotional efforts, the next step is to ask yourself: how to capture more incremental revenue before guests arrive? The concept here is to maximize the profits from each customer so that this romantic time of year becomes a truly fantastic cash grab. And a great way to achieve this goal is ...

Going Beyond Transactions: ‘Conversational Commerce’ and Its Impact on the Travel and Hospitality Industry

Alan Young | February 6, 2019

Coined by Uber's Chris Messina, consumer demand for digital-centric interactions with hotel and travel brands is on the rise By Alan E. Young, Puzzle Partner It's 2019, and I would argue that there have never been more marketing-related "buzzwords" battling it out for conversational real-estate across thought leadership articles, webinars, white papers and more. Whether it's agile marketing, catering to the 'age of the consumer,' hyper-personalization, or the mobile age — there are plenty of commerce-related silos to get lost in as industry leaders seek out the trends and methods which can best benefit their respective brand a...

The New Era of Personalization: The Hyperconnected Guest Experience

Jos Schaap | February 5, 2019

By Jos Schaap CEO and Founder – StayNTouch With the onset of 2019, we've stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across industries, brands are realizing mounting pressure to adapt to this new age of technological personalization and hyper-connectivity. Why? Because with heightened technology and uninhibited connection across platforms, comes higher stakes and those companies who fail to keep up are, simply put, at risk of being left behind. And rest assured, hotels are no different. Welcome, hoteliers, t...

2019 Hotel Trends: The Power of Personalization and Building Personal Connections

Benoit Jolin | January 23, 2019

By Benoit Jolin January 2019 What happened to brand loyalty? Today's consumers have been trained to research products and prices, read reviews and make educated and discerning purchase decisions. To reach and engage customers in 2019, and to appeal to their personal needs, companies need to deeply understand what today's consumers value most. This is especially true in travel – because experiences have taken priority over possessions as a path to happiness and fulfillment. Personalization has become the "new thing" to drive traveler satisfaction, and machine learning (ML) is the powerful and positive disruptor in the hospitality i...

Concilio Labs and The Rainmaker Group Announce New Technology Partnership

Rainmaker | June 7, 2018

Washington, DC (June 7, 2018) – Concilio Labs and The Rainmaker Group today announced a new technology partnership to deliver more actionable and meaningful guest insights to hoteliers. The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, will leverage the power of Concilio's proprietary Insights Engine technology to empower hoteliers to understand who their guests are on a deeper level, anticipate needs, predict outcomes and personalize interactions. The alliance and integration partnership will deliver benefits that are squarely focused on making it easier for h...