personal data

/Tag: personal data

personal data

How to Deliver Personalized Guest Experiences in the Age of GDPR and Data Privacy Concerns

Terri Miller | May 17, 2018

By Terri Miller Hotels are faced with an interesting dilemma. We're entering a time of hyper-personalization — guests show dominating preference for hospitality experiences which are more unique in nature and catered to individual needs/expectations. However, riding the coattails of the on-going personalization trend comes the initial implementation of GDPR on May 25th. For those unfamiliar, the General Data Protection Regulation (GDPR) aims strengthen and unify data protection for individuals within the European Union (EU). This legislation, which applies to guests and employees, brings with it a large number of changes relating ...


As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.