EHL Insights | September 15, 2020
The clear-cut measurability of KPIs is alluring. Occupancy percentages, profit indicators, return on investment. These are the type of traditional performance measures on which many hoteliers rely when it comes to evaluating hotel performance. Unfortunately, taken in isolation, they are now thought to provide misleading signals, failing to adequately support the needs of today’s organizations. In order to capture the full picture of hotel performance, additional factors must be borne in mind. Does your hotel take safety seriously? Does it embrace innovation? Are you providing service excellence to your hotel guests? A more holistic view ...
HotStats | June 25, 2020
European hoteliers breathed a sigh of relief in early May when the European Centre for Disease Prevention and Control (ECDC) announced that region had passed the peak of coronavirus infections. Now comes the hard part: building back revenue and profitability. But if May data is any indication, things are getting better. As several countries started to loosen some of their lockdown restrictions, the prodigious profit drop in Europe's hotel industry showed a significant deceleration on a month-over-month (MOM) basis. GOPPAR in May was down 1.2% compared to the previous month, a welcome result in view of the 119.1% and 122.9% MOM plunges reco...
HotStats | May 28, 2020
The adage “March winds and April showers bring forth May flowers” appropriately captures current U.S. hotel performance, which satisfied the features of the first two months and can only hope May turns up rosier. April’s showers were, indeed, forecasted. COVID-19 tightened its grip around U.S. states and cities where lockdowns were omnipresent, stay-at-home orders abounded and travel was at a near standstill. The result was a month’s worth of grim hotel data. With occupancy rates off 73 percentage points from a year prior, and a steep drop in average room rate, RevPAR fell 95.2% year-over-year to a single-digit number, on a p...
HotStats | November 4, 2019
Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series. For example, daily occupancy for the past month is a time series: data (occupancy) is recorded within a consistent time interval (daily) and is chronologically displayed. There are many ways of looking at a time series, depending on the kind of insights you want to extract from it. In this article, w...
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