paid search

/Tag: paid search

paid search

How Much Should I Spend on Paid Search for My Hotel?

Lisa McCreary | October 19, 2017

Lisa McCreary | GCommerce Solutions | Search Marketing Manager We get this question all the time from prospective clients and new clients and it's also something we revisit at least once (or more) every year for current clients. The truth is, there's a lot more to it than picking a number based on the hotel's location. It's a complex answer that can only be determined by deep discovery and understanding of the hotel and its goals, the market the property is located within and historical data from the hotel. At GCommerce, every client's budget recommendations are customized based on the hotel's specific goals, historical performance and ...

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