oracle industry connect
“The Loyalty Divide – Operator and Consumer Perspectives, Hotels 2018” Reveals Operators Are Struggling to Find Relevance Among Younger Gues
Oracle | April 11, 2018
NEW YORK, April 11, 2018 -- Oracle Industry Connect -- Oracle today announced the findings of a global study titled "The Loyalty Divide, Operator and Consumer Perspectives, Hotels 2018" auditing consumer perceptions and hospitality brand realities of loyalty programs and influences. "The Loyalty Divide" reveals that hotel operators believe they offer personalized and relevant rewards while consumers disagree and look to social influencers for aspirational recommendations that drive their travel experience. "Oracle Hospitality envisions a future where loyal guests are rewarded for their behaviors as we evolve bey...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent
Today's News
Cheval Collection Selects IDeaS G3 RMS at Eight Additional Luxury Serviced Apartment Properties
Hospitality Students Creatively Solving Problems With Lego Learning Initiative
Are You Leaving Money on the Table? Turning Casino Resorts Into Go-To Venues for Profitable Groups and Events
AAHOA’s Hoteliers Push Forward Impactful National Advocacy Agenda in Washington, D.C.
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.