Online upselling
The Art of Upselling
PolyU’s School of Hotel and Tourism Management | September 17, 2021
Online upselling is an ever more popular way for hotel companies to bring in revenue. However, it remains unclear whether online upselling complements or replaces in-person strategies such as front-desk upselling. In an important exploratory study, Professor Basak Denizci Guillet of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University sought to answer this question. Her findings generate crucial insights for hotels in volatile and challenging times, while also providing an “upselling model for the industry that considers the complexities of today’s multifaceted ecommerce environment”. Hotels can ...
1
Technology
2
Operations
3
Market Reports
4
Industry Happenings
5
All Things Independent
Today's News
Before Covid and After Covid
The Bahamas Accepts $100 Million Purchase Offer for Grand Lucayan Resort in Freeport
The Title and Role of Revenue Manager Should Be Transitioned to “Revenue Generation Manager”
MGM Resorts International Completes Acquisition of Las Vegas’ The Cosmopolitan Operations for $1.625 Billion
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.