online travel agents

/Tag: online travel agents

online travel agents

Hospitality Financial Leadership: Why Your Average Joe Should Never Use an OTA – And… Why He Will Never Stop Using Them!

David Lund | August 13, 2018

With two large shortcomings I can't see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency. In making this statement it occurs to me that—obviously—most people don't know the basics. If they did know the two things I'm going to talk about here, the OTA world would be dead on its feet. The real question is why hoteliers do not get together and create a presence in the online world and inform people so many more customers can make a favorable decision. Then hotels in turn could increase their own traffic and reduce commission costs. This is the $64,000 ques...

These Are the OTAs People Are Talking About on and off Social Media

Engagement Labs | June 20, 2017

NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs' proprietary TotalSocial data, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media). Also, the brands in the OTA categ...

Florida Supreme Court Rules in Favor of Online Travel Agents

Travel Tech | June 11, 2015

Online travel innovators help support Florida's $76 billion tourism economy; 1.1 million jobs Tallahassee, FL – June 11, 2015 – The Travel Technology Association (Travel Tech), the national trade association for leaders in the online travel industry, including online travel agents (OTAs) Priceline, Expedia, Travelocity, Orbitz and others, released the following statement after Florida's Supreme Court ruled decisively in favor of OTAs today. The court affirmed earlier decisions by the Florida District Courts of Appeal and the Circuit Court that Travel Tech members are not hotels and thus the compensation they retain for their service...

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