online reputation management

/Tag: online reputation management

online reputation management

How to Respond Properly to Online Hotel Reviews

Kacey Bradley | September 16, 2019

By Kacey Bradley In today’s digitally-inclined world, online reviews are a significant part of the hotel booking process. According to one study, more than 50% of travelers don’t want to book until they read reviews — typically between six and 12. They want first-hand accounts of a stay on your property, whether good or bad. The newer the feedback, the more helpful. You can’t prevent bad reviews — no matter how stellar your guest experience. What you can control is how you respond. The majority of travelers — 87% — say an appropriate response to a bad review improves their impression of the hotel. On the flip-side, a...

Choosing the Right Online Marketing Channel, a Concern for Business Owners

TripAdvisor | July 26, 2018

Online Reputation Management, Mobile Experience and Driving Direct Bookings Critical Areas of Focus for U.S. Travel Businesses, According to New TripAdvisor-Ipsos MORI Study NEEDHAM, Mass., July 26, 2018 -- TripAdvisor, Inc. (NASDAQ: TRIP) today announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor. The results of the study reveal a U.S. travel industry adapting to an increasingly mobile marketplace, focused on online reputation mana...

How to Manage Your Hotel’s Online Reputation

Magnuson Worldwide | October 2, 2017

London UK/Spokane WA - October 2, 2017 - Online reputation has become vitally important across all industries and for those operating in the hospitality sector it's an essential area to manage. Today when booking a hotel, googling and reading reviews is one of the most common steps travellers will take – it has a huge impact on your bottom line. Those hotels that fail to manage their online reputation can seriously harm the number of reservations they're achieving. It's not an area that you can afford to skip on. The sheer number of holidays and reservations made online should give you an indication of why your digital reputation ...

Meriton Serviced Apartments Chooses TrustYou To Manage Its Online Reputation

TrustYou | August 3, 2015

Singapore and Munich, Germany – August 3, 2015 – TrustYou, the international online reputation management leader, has been selected by Meriton Serviced Apartments to power its online reputation management (ORM) program. Meriton Serviced Apartments operates 13 properties around Australia's east coast, offering accommodation in studio, one-, two- and three-bedroom serviced apartments as well as its luxurious Penthouse Collection. TrustYou will provide Meriton Serviced Apartments with reputation monitoring and guest surveys. Reputation monitoring includes an analytics dashboard that allows hoteliers to understand and act upon all guest...

How Petit Palace Hotels Uses Guest Survey Feedback to Improve the Guest Experience

TrustYou | April 16, 2015

Edurne Vázquez, Strategic Projects Director at Petit Palace Hotels shares the company's success using TrustYou's surveys as part of its online reputation management program. Petit Palace Hotels is a brand of 33 design hotels located in the center of Madrid, Barcelona, Seville, Valencia and Bilbao. Q. Edurne, what is your approach to Petit Palace's online reputation management program? A. At Petit Palace Hotels, we are hyperfocused on our guests and their experiences when staying at our properties. We use guest feedback to maintain the highest standards and to fix any problems immediately. To ensure we provide the best service possible,...

Secrets of Success from Singapore’s #1 Hotel on TripAdvisor

RJ Friedlander | March 3, 2015

When your hotel is located in one of the world's top cities for tourism, how do you stand out from the hundreds of other properties to earn - and keep - the top TripAdvisor ranking? Popular with both business and leisure travelers, THE FOREST BY WANGZ is a boutique serviced apartment complex located in the heart of Singapore. The property has three different types of serviced apartments (all of which include a fully-equipped kitchenette, complimentary Internet, local calls, breakfast and parking) available for both short- and long-term stays. Impressively, THE FOREST has earned and kept the coveted number one spot on TripAdvisor since s...

Rainmaker’s GuestREV® Integration/Rollout of Online Reputation Management Metrics Breaks New Ground

TrustYou | August 6, 2014

ATLANTA, GA - August 6, 2014 - The Rainmaker Group, which has built its business on pioneering profit optimization applications and continually challenging the status quo in the fast-moving, ever-changing gaming & hospitality industries, once again is breaking new ground with the integration and rollout of online reputation management (ORM) metrics, powered by TrustYou, in its flagship profit optimization product, GuestREV®. "This functionality was released in GuestREV 14.6, our most recent version," said John Wallace, Rainmaker President, Gaming & Hospitality. "We're implementing this version for Caesars Entertainment, who has...

TrustYou Integrates Property Reputation Summaries to KAYAK Hotel Owners Pages

TrustYou | April 24, 2014

Munich, Germany and Dallas, TX, USA - April 24, 2014 TrustYou, the market leader in big data and online reputation management for the hospitality and travel industry and KAYAK, a global travel search engine, have announced that TrustYou's high level reputation overview is now available to KAYAK hotel partners. Available for free as part of their hotel listings, KAYAK's hotel partners now have access to a high-level analysis of guest feedback across all review and social media sites. "Last year we added TrustYou's verified review summaries so users can easily make more informed hotel booking decisions, said Robert Birge, chief marketing ...

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