Raj Singh | February 21, 2019
By Raj Singh, CEO, Go Moment Across the country, casinos and resorts are being disrupted by innovative, connected, "always-on" technologies. This disruption has been led largely by guest demand. Guests have come to expect instant answers and service at their fingertips by way of their mobile phones. Recently, Google's Chief Evangelist of Brand Marketing, Gopi Kallayil, said that the pervasiveness of this kind of connectivity has created "rapid, cultural shifts and changed the way people expect things from their brands." This has created "more curious, demanding, and impatient consumers." In Las Vegas today, only 34% of casino revenue co...
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