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How To Move Your Rooms Toward Your Guest (Instead of Moving Your Guest Toward Your Rooms)

Jason Bryant | May 8, 2019

By Jason G. Bryant When those in the hotel industry talk about selling hotel rooms, the conversation frequently turns to a diatribe on direct bookings—the great need for them, how to get them, how much money to spend on them, and how to keep them. If this industry is to evolve, the direct-booking debate also must change. Brands now dedicate substantial marketing budgets to this effort, and in general, the results have been flat. In 2018, 67% of guests booked via the brand channel. In 2015, it was 68%, according to the annual J.D. Power & Associates North American Hotel Guest Satisfaction Survey (Skift). This two-decade-old con...

Hotel Marketing Isn’t Just About Planning & Booking

ALICE | May 31, 2017

Marketing to your guests isn't just about winning them over at planning and at booking. There's actually seven steps to the customer journey, and technology can help you optimize your marketing, every step of the way. When marketing your hotel to your guests, it's tempting to think there are only two phases of the guest journey that matter: planning and booking. As a result, many hotels optimize their technology for just these two stages. The reality, of course, is that the guest experience doesn't end at booking. It's actually cyclical - cycling from planning through booking through the guest's stay to planning again. While the exact n...

Nor1 and Rocco Forte Hotels Partner to Enhance Guest Experience With Customized Upsell Opportunities

Nor1, Inc. | October 15, 2014

October 15, 2014 - Santa Clara, CA - Nor1, whose upsell solutions have helped thousands of hoteliers worldwide generate ancillary revenue, announced that it has been selected by Rocco Forte Hotels for the implementation of Nor1's eStandby Upgrade solution, providing their iconic hotels in the finest destinations in Europe with the tools to further delight their valued guests by providing upgrade opportunities to their hotels' premium inventory. Christopher Cooper, Director Revenue, Distribution and Digital Strategy at Rocco Forte Hotels, said, "At Rocco Forte, we are fortunate to have some of the world's most desirable hotel properties ...

UAE’s Danat Hotels & Resorts Boost Revenue, Efficiencies, Via Nor1’s eStandby Upselling Product

Nor1, Inc. | September 15, 2014

Rapid Deployment of eStandby in the Region Now Helps More than 100 Properties in the UAE, Including Danat's Distinctive Hotels, Maximize Premium Inventory September 15, 2014 - London - As occupancies continue to improve worldwide, Danat Hotels & Resorts (www.danathotels.com) is deploying Nor1's eStandby upselling product to help its upscale hotel portfolio realize thousands of dollars in upselling revenue each week, as travelers increasingly seize the opportunity to pre-book premium inventory via targeted offers, prior to check-in. Danat Hotels & Resorts is the upscale hotel division of the National Corporation of Tourism and Ho...

Nor1 Announces eReach; Leader in Upselling Technology Launches a Data-Driven, Mobile Platform

eReach | May 15, 2014

Helps Hotels Push Real-Time Offers, Increase Revenue and Transform the Guest Experience May 16, 2014 -Santa Clara, CA - Nor1, whose upsell solutions have helped hoteliers generate more than $500 million dollars in incremental revenue, announced the launch of eReach, a new mobile merchandising solution that helps hotels increase revenue and guest satisfaction during a guest's hotel stay, via real-time, data-driven predictive targeting. Combined with Nor1's flagship Front Desk Upsell and eStandby Upgrade products, eReach provides an end-to-end platform for engaging guests and generating ancillary revenues throughout the hotel reservation ...

Reaching for the Future: Innovation, Upselling and Delighting the Guest

Nor1, Inc. | February 18, 2014

By Jason Bryant, Founder, CEO, Nor1 "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." - Jeff Bezos ******** Much of a hotelier's time is taken up with operating and managing a property, and taking care of the basics of the guest experience. There's no substitute for delivering outstanding accommodations -- and excellent service provided by a courteous, attentive staff that anticipates guests' needs. What if you could anticipate your guests' needs even better? What if you could connect more directly with them, i...

Hotel Industry Veteran Sharon Duffy Joins Nor1 as SVP of Global Operations

Nor1, Inc. | February 3, 2014

Upsell Leader Expands its Footprint Worldwide February 3, 2014 - Santa Clara, CA - Nor1, Inc., the technology leader in upsell solutions, today announced that Sharon Duffy has joined the company as Senior Vice President of Global Operations. Duffy brings 30 years of hospitality experience to Nor1, most recently serving as VP, Brand and Franchise Revenue, at Hilton Worldwide. The appointment comes as Nor1's products gain increasing market share worldwide. The company has offices in London, Frankfurt, Singapore and Mexico,, in addition to its corporate headquarters in Silicon Valley. "We are excited to have Sharon join our team. Her leade...

Principal Hayley Group Offers Hotel Guests Personalized Upgrade Offers with Nor1’s eStandby Upgrade

Nor1, Inc. | October 23, 2013

Strategic Agreement with Nor1, Inc. to Enhance Guest Experience for one of UK's Leading Hospitality Brands LONDON and SANTA CLARA, CA - October 23, 2013 - Wanting to give their guests a differentiated stay experience, Principal Hayley Group (PH Hotels) has entered into a partnership with Silicon Valley-based Nor1, Inc., the technology leader in upsell solutions, to make personalized upgrade offers to guests at the brand's 23 hotels. All properties are now utilizing Nor1's signature eStandby Upgrade™ including the group iconic city centre hotels such as The George Hotel, Edinburgh, the St David's Hotel, Cardiff, the Grand Central Hotel...

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