Zongqing Zhou | June 16, 2020
By Dr. Zongqing Zhou It is relatively difficult to predict summer travel, particularly after the massive national protests that add a potentially tide-turning consumer psychological breaker. But, if the protests do not trigger a second wave of the pandemic, the threat of contamination by the coronavirus will be drastically reduced in the minds of the travelers and we may expect a more peaceful and steady increase of travel for the latter part of summer. We won't know, though, until the two-week window is over, which brings us to the end of June. To the contrary, if the protests induce a second wave of the pandemic, consumers will ...
Zongqing Zhou | April 28, 2020
By Zongqing Zhou As the tourism sector has been hobbled by the pandemic, the industry has also been presented with an opportunity to reevaluate and improve its practices, a necessity if businesses are to attract and gain the trust of both existing and prospective customers. The impacts of COVID-19 have posed significant challenges to the travel and tourism industry. Airline sales are expected to drop by $314 billion and hotel room vacancies have eclipsed 50%. For these industries to survive, they must rapidly invest in new initiatives to keep their current customer base engaged while improving conditions for their employee...
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