new hotel brand
Radisson Launches New Brand, Radisson Inn & Suites
RADISSON HOTEL GROUP AMERICAS | March 24, 2022
Minneapolis, MN — March 24, 2022 — Radisson Hotel Group Americas today unveiled the new Radisson Inn & Suites brand, an upper midscale, limited-service hotel brand intended to defy the repetition and predictability of this popular hotel segment. With its unique lifestyle personality, the brand delivers a relatable and reassuring guest experience that is reliably differentiated, while offering owners flexible standards to drive profitability and higher returns with hotels in airport locations, metropolitan areas, and mixed development communities. Modern Comfort Radisson Inn & Suites guests can enjoy the appeal ...
Wyndham Signs First 50 Hotels for New Economy Extended-Stay Brand, Project ECHO
Wyndham Hotels & Resorts | March 22, 2022
PARSIPPANY, NJ - March 22, 2022 - Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries, today unveiled new details about its upcoming economy extended-stay hotel brand. Among them, newly awarded contracts to develop 50 new construction projects with its first two partners: Richmond, Va.-based Sandpiper Hospitality and Dallas-based Gulf Coast Hotel Management. Operating under the working title "Project ECHO"—an acronym for Economy Hotel Opportunity—the all new-construction brand fills whitespace within the larger Wyndham Hotels & Resorts portfolio w...
The Banyan Tree Group Launches Wellbeing Brand with the Opening of the Banyan Tree Veya Phuket
BANYAN TREE VEYA PHUKET | March 17, 2022
Singapore – March 17, 2022 – Banyan Tree Group, one of the world’s leading independent hospitality groups, announces the launch of new wellbeing brand Banyan Tree Veya within its multi-brand ecosystem. Set to open on 18 March 2022, the flagship Banyan Tree Veya Phuket is a wellbeing-centered resort that offers bespoke programs with an emphasis on what the brand calls ‘embodiment therapies’, built on Banyan Tree’s proprietary eight pillars of wellbeing. Veya means ‘to weave’, and provides the safe space to integrate your own path to wellbeing. The Veya experience is led by certified multidisciplinary wellbeing hosts arou...
Deutsche Hospitality and the Porsche Design Group Launch Unique Hotel Concept
Steigenberger Porsche Design Hotels | October 15, 2021
Zeitgeist, Design and Service Excellence Deutsche Hospitality and the Porsche Design Group are joining forces to present the Steigenberger Porsche Design Hotels brand, an innovative hotel concept in the Luxury Lifestyle Segment. Steigenberger Porsche Design Hotels will bring together design, technology and lifestyle at the very highest level. The result will be a unique brand experience created from the design philosophy and values of the exclusive Porsche Design lifestyle brand. This will be combined with the excellence and experience of Steigenberger, which boasts a representative tradition stretching back for more than 90 years. Invest...
Wyndham Launches Registry Collection Hotels in the Country of Georgia
Registry Collection Hotels | September 2, 2021
LONDON – September 2, 2021 – Wyndham Hotels & Resorts, the world's largest hotel franchising company by number of properties with approximately 9,000 hotels across nearly 95 countries, today announced the debut of its newest brand, Registry Collection Hotels, in Georgia with a flagship 100-room newly-built property in the heart of the capital city of Tbilisi. Slated to open in early 2023, the ART Tbilisi, a Registry Collection Hotel, will be located in the picturesque district of Abanotubani, one of the most sought-after locations in the old town. Wyndham recently introduced its 21st brand, Registry Collection Hotels, with the ope...
IHG Hotels & Resorts Launches New Luxury & Lifestyle Brand, Vignette Collection™
IHG Hotels & Resorts | August 24, 2021
IHG Hotels & Resorts has today announced Vignette Collection™ as its new Luxury & Lifestyle brand, with hotels in Australia and Thailand the first to join the collection. Vignette Collection becomes the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries. The Collection further enriches IHG’s fast-growing Luxury & Lifestyle offer for both leisure and business travellers. IHG’s Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitt...
Red Roof® Launches New Hometowne Studios Prototype
Red Roof | August 4, 2021
“Welcome to the Future of Franchising:” The industry’s most cost-efficient, design-forward economy extended stay concept is unveiled at AAHOACON 2021 Columbus, OH - August 4, 2021 - Red Roof®, the leader in economy lodging, unveiled a new prototype for its groundbreaking HomeTowne Studios by Red Roof brand at the 2021 AAHOACON conference of hotel franchisees. The new HomeTowne Studios (HTS) prototype was shaped by input from hotel owners, longtime franchisees, and valued guests. It features modern room design aesthetics, a cost-effective development footprint, and a layout that sets new standards for improved operational effi...
Porsche Design and Steigenberger to Establish Joint Hotel Brand
DEUTSCHE HOSPITALITY | July 9, 2021
Functional design and a unique brand experience are about to merge at the very highest level. Dr. Jan Becker (CEO Porsche Design Group) and Marcus Bernhardt (CEO Steigenberger Hotels AG/Deutsche Hospitality) met at the Steigenberger Icon Hotel Frankfurter Hof to sign an agreement that heralds the creation of a joint hotel brand. The intention is that “Steigenberger Porsche Design Hotels” will be launched in selected international metropolises in the future. This unique hotel concept will be positioned in the Luxury Lifestyle Segment. Such collaboration represents a significant step for both companies. “Steigenberger Hotels & Reso...
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