mobile experience
Today’s Guests Have an Appetite for Mobile and They’re Willing to Pay for It
Nicole Dehler, Vice President of Product Management StayNTouch, A Shiji Group Brand | September 19, 2019
By Nicki Dehler, VP of Product Management, StayNTouch, A Shiji Group Brand One of the top priorities for hoteliers, according to a recent travel trends report, is a renewed focus on the “battle for the Phono-sapien.” This term was first coined by The Economist to describe the next stage of human evolution, to a mobile-first consumer who looks at their phone every 12 minutes and checks it within five minutes of waking up. In fact, according to a survey by Hotels.com, 81% of travelers say their top travel accessory is their smartphone, which is more than those who said they’d like to bring a camera or even a loved one. Around the gl...
The Innovative Hotels That Are Making Travel Better in 2019
Alan Young | October 18, 2018
By Alan Young Witnessing the gradual advancement and disruption of technology and services is an exciting, and sometimes industry-altering concept, as our world continues to evolve at a seemingly rapid pace to meet modern demands. Generations today know (and love) the likes of Netflix and Crave TV, for example, but many of us also remember the popularity of Blockbuster video — a formerly successful business model which now, doesn't even exist. And those of us who used to cling enthusiastically to our flip phones whilst playing 'Brick Breaker', likely upgraded to iPhones with their robust connectivity capabilities and e...
What Hoteliers Can Learn From Other Industries When it Comes to the Mobile Guest Journey
the Author | September 6, 2018
By Magnus Friberg CEO, Zaplox The demand for a seamless, hassle-free mobile customer journey isn't unique to the hospitality industry — rather, it's transforming countless industries around the world. Mobile is quickly becoming the experience modern consumers prefer. Utilizing mobile-optimized websites, apps, on-demand services and push-notifications allows brands to create unique communication streams, and better personalize their offerings. Most would agree that the hospitality industry has been slow to begin this shift into the mobile space. This means that hoteliers have the unique opportunity to learn from the industries that...
FACT: The Mobile Guest Journey Matters
the Author | August 20, 2018
By Magnus Friberg CEO, Zaplox What makes a great guest experience? This is a question that remains top of mind for every hotelier, and the question which drives much of the evolution within our industry. As the guest journey continues to evolve in terms of touchpoints and expectations, hoteliers are expected to adapt and curate a unique and continuously guest-centric experience. While the defining factors of an ideal guest experience may vary based on whom you ask, there are a few indisputable realizations, one of which is this: Hotels must offer a frictionless guest experience, and much of that experience is rooted in mobile. Research...
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