mmgy global

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mmgy global

Changing Priorities Are Impacting How and Why Americans Travel

MMGY Global | July 10, 2019

MMGY Global’s Portrait of American Travelers® Survey Reveals Significant Shifts in What Is Influencing Travelers Most KANSAS CITY, MO (July 10, 2019) - Today, MMGY Travel Intelligence, MMGY Global's research and insights company, released the findings of its 2019 Portrait of American Travelers® survey – the 29th annual edition of the acclaimed study. The results paint a picture of rapidly changing priorities amongst travelers, driven by growing concerns over safety, the quick adoption of the new sharing economy and a more conscientious approach to travel. The world is changing quickly and, as a result, how and why Americans t...

UK Millennials Will Take and Spend More on Leisure Trips During 2019 in Spite of Brexit

MMGY Global | March 12, 2019

New research study Portrait of UK Travellers™ shows that Millennials will drive overall tourism growth for 2019 and have the most positive outlook on Brexit's impact on travel Findings also reveal what influence children have on holiday decisions; which generation is most likely to travel overseas; and the impact of social media on holiday decisions NEW YORK (March 12, 2019) - Adult travelers under 40 intend to take 41 percent more vacations in 2019 (an extra two vacations per year on average) and additionally ramp up their vacation spend by 20 percent in the next 12 months, according to a new study. Portrait of UK Travellers&tra...

Travelers Want Meaningful Vacations in 2018, Not More of Them

MMGY Global | June 22, 2018

NEW YORK (June 22, 2018) – Today, MMGY Global released key findings from the 2018-2019 Portrait of American Travelers® study suggesting that travelers are seeking more meaning behind each vacation, rather than more vacations. The study reveals 30% of travelers plan to take fewer vacations next year, meaning travelers could take up to six million fewer vacations in 2018 compared to 2017. This is the first time there has been a negative variance in intent to travel (nine point decrease) in the 12 years this question has been asked. However, although people are traveling less, travel spending will hold steady into 2019, showing t...

Traveler Sentiment on the Rise After Decline in the First Half of 2017

MMGY Global | March 15, 2018

Orlando, Fla. (March 15,2018) – After displaying a five point decrease from first quarter 2016 to first quarter 2017, Traveler Sentiment has increased one point from last year. Travel intentions are similar to the percentages we've seen in the first quarter of 2016 and 2017, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by marketing services firm MMGY Global. Traveler Sentiment Displaying Improvements The overall Traveler Sentiment Index™ (TSI), which measures U.S. adults' interest in travel, time available for travel, personal finances available for travel, perceived affordability of tr...

U.S. Domestic Travel and Road Trips on the Rise

MMGY Global | September 7, 2017

MMGY Global identifies four roadtripper personas and why they're hitting the road ORLANDO, Fla. (September 7, 2017) – According to MMGY Global's 2017 Portrait of American Travelers®, domestic vacations now make up 85 percent of total American vacations; and during the past 12 months, 13.9 million more vacations were taken within the U.S. compared to internationally. The rising preference for domestic destinations has also resulted in the increasing popularity of road trips. Accounting for 46 percent of American travelers, roadtrippers – defined in this study as American travelers with annual household incomes of at least...

Millennial Families Spending, Traveling During a Projected Travel Industry Slowdown

MMGY Global | June 29, 2017

NEW YORK (June 29, 2017) – In a year of projected slowdown for travel, Millennial families are going to spend more and travel more than all other generational segments according to MMGY Global's Portrait of American Travelers® survey. This year's Portrait predicts that the approximately 60 million traveling households in the U.S. will spend up to $5 billion less on leisure travel, which shows a less than 1% dip from its eight-year high in 2016. The 9.5 million households that are American Millennial families, however, intend to spend 19% more on vacations during the next 12 months and intend to travel 35% more than the previou...

Vanishing Destinations: 36 Percent of U.S. Travelers Feel It Important to Visit Before They Disappear

MMGY Global | May 25, 2017

ORLANDO, Fla. (May 25, 2017) – U.S. adults who have traveled during the past year feel it is important to visit "vanishing destinations" before they disappear, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by travel marketing organization MMGY Global. In the survey, "vanishing destinations" include the Great Barrier Reef, Glacier National Park and Venice, Italy. Nearly four in ten feel it is very to extremely important to visit these destinations. We can see this most prominently in Millennials, the affluent and those with college degrees or higher. The level of importance of visiting vanishin...

43 Percent of U.S. Travelers Feel Their International Travel Plans Will Be Impacted by the Trump Administration

MMGY Global | February 27, 2017

Orlando, Fla. (February 27, 2017) – The Trump administration could have an impact on the international travel plans of U.S. adults, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by travel marketing firm MMGY Global. U.S. adults who have traveled internationally during the past year were asked how the new presidential administration will affect their upcoming travel plans. More than four in 10 (43 percent) of these travelers feel that the Trump administration will have at least some impact on where they choose to vacation internationally, while one quarter (26 percent) say it will have no impac...


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