GCommerce | September 29, 2020
Adding metasearch to the company’s repertoire will complete the digital media mix for independent hotels and resorts Park City, UT, September 29, 2020 - GCommerce, a leading, hospitality digital marketing agency, has announced its newest offering, metasearch advertising. “Metasearch advertising has continued its rise in importance for hotels and resorts. Our clients are dedicating a higher percentage of their marketing budgets to Metasearch because of its premium returns” says Lindley Cotton, President of GCommerce Solutions. “Our goal is always to generate premium digital revenue for our clients, and metasearch has become an in...
Patrick Landman | September 9, 2019
By Patrick Landman Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries such as "Hotels in Amsterdam" to have skyrocketed over the years, wouldn't you? Well, get ready to be disappointed. What if I told you that traffic for such query has, instead, been plummeting, and its volume is now half of what it used to be back in 2014? So how do you adjust you hotel marketing strategy? You can see by yourself, by looking at the GoogleTrends graph below. This (seeming) paradox can be explained by a quite recent shift in travelers'...
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