Melissa DiGianfilippo | August 14, 2019
By Melissa DiGianfilippo Recently, I shared insights into how you can engage the media and get your hotel, motel, B&B, or resort into the press regularly. Now, I want to shift perspective and discuss what makes a good story, and then share the five best mediums you should use to tell and enhance your brand story. First, what is a good story? Paraphrasing the American Press Institute – a good story is about something the audience decides is interesting or important. A GREAT story makes important news interesting and relevant to the audience that's seeing, hearing or reading the story. It's HOW you tell your brand story that makes t...
Melissa DiGianfilippo | July 25, 2019
By Melissa DiGianfilippo The hospitality industry can be intensely competitive, so getting noticed by the public (or not) can make or break your hotel. The problem is getting attention for the right things and in ways that provide a solid ROI. That's where a public relations strategy and plan for your brand comes into play. Public relations is less expensive and often far more effective than traditional advertising, but the most significant obstacle is engaging with the media. Without the media, your story is less likely to reach the public. From travel bloggers and influencers to reporters, writers, and other media professionals, here ...
Melissa DiGianfilippo | June 5, 2019
By Melissa DiGianfilippo With the rise in competitive marketing, hospitality brands seek unique and creative ways to keep their names at the top of consumers' minds. But what if the most effective way to market a brand isn't through strict marketing-only efforts? In an industry that's increasingly driven by consumer opinions and reviews, it's imperative to be in control of your brand's perceptions and the stories being told. If you want current and potential customers to embrace, love and recommend your brand, you must build a solid connection with them first. How? By telling a consistent story about your brand and values that will reso...
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