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10 American Brands That Get Patriotic Marketing

Michael Del Gigante | July 3, 2019

As Americans prepare for the July 4th celebrations this year, patriotism is on the rise. That’s not conjecture, but fact: According to a recently released survey of 5,862 US consumers conducted by Brand Keys, the share of people who consider themselves extremely or very patriotic increased across all age groups between 2018 and 2019. For marketers, this rising tide of patriotism presents powerful opportunities to connect with consumers. However, it also presents difficulties. As the researchers note in their report: “We live in an era of political polarization, consumer tribalism, and increasingly fervent social movements…Not onl...

How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]

MDG Advertising | August 23, 2018

Are you unsure about how to measure the return on investment of your social media marketing? If so, you're not alone. According to The CMO Survey, only 23% of senior marketers say they can determine the impact of their social efforts quantitatively. This struggle is understandable: assessing all the various types of organic social engagements that happen across multiple platforms can often feel like impossible task. The truth is that it's not. While measuring social ROI does take some time and work, it's absolutely achievable for firms of all types. So, how can brands tackle this problem? To find out, check out the key findings below, a...

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