MBLM
Hospitality & Theme Parks Ranks 16th Out of 19 Industries Studied in MBLM’s Brand Intimacy 2022 Study
MBLM | August 3, 2022
NEW YORK, August 3, 2022 – Hospitality & theme parks ranks 16th out of 19 industries studied in MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its 12th year. The enhanced 2022 study combines MBLM’s proven Brand Intimacy model with the power of AI and big data to analyze over 600 brands, assessing how consumers bond with the brands they use and love. Disney Parks tops hospitality & theme parks, followed by Warner Bros. World and Marriott. MBLM found that the top keyword for Disney Parks was “Love.” Warner Bros. World’s top keyword was “Fun” and Marriott’s was “Endorse.”...
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