Is Facebook Still an Effective Marketing Vehicle for Hotels?
Lodging Interactive | May 16, 2023
For years, critics have been prognosticating the downfall of Facebook, with many so-called "experts" predicting that the platform's user base would dwindle, and its relevance would fade. However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical. In this post, we share our thoughts on why Facebook remains the top platform for marketers, thanks to its powerful ad targeting and ROI tracking abilities. The Failed Predictions The Decline of Facebook's User Base: Many experts had claimed that Facebook's user b...
Exploring MDM vs. CDP in Hospitality
Laurent Idrac | April 11, 2022
Before you deploy a Customer Data Platform to build omnichannel marketing strategies, ensure you’ve got a solid Master Data Management process to centralize and normalize the necessary data that will feed your CDP. By Laurent Idrac, Hapi As the hospitality industry navigates its way through recovery, there’s been a collective shift throughout operating departments toward a guest-centric strategy, deploying solutions to improve guest satisfaction, capture more direct bookings, and drive revenue at each touchpoint along the guest journey. The longstanding dream of a golden customer record – a single profile offering a 360-degree vi...
Getting the Most Out of Influencer Visits to Your Property
Sarah Segal | February 21, 2022
By Sarah Segal Influencer marketing can be a valuable means of reaching new audiences, but not every influencer will be a right fit for your property. If you’re going to go through the effort of hosting an influencer (and often a plus one or family) on the property, you should be confident they will showcase your hotel or resort in the best possible light. Here are a few guidelines to help you ramp up your hosting game. Destination - For starters, if you want to attract influencers, it's essential to make it a high-touch experience at the outset. Have a designated place for influencers to request a stay at your property. We ...
3 Ways to Appeal to a New Generation of Buyers
Ken Shanley | January 27, 2022
By Ken Shanley As business analysts dissect the latest numbers regarding the ongoing labor shortage – commonly known as “The Great Resignation” – they’re uncovering some startling trends that suggest the problem is far from over; according to a Goldman Sachs survey referenced in a recent Forbes article, of the 40% of the workers who say they plan to quit their current job in the near future, two-thirds of them are actually retiring, and they say they’re not coming back. So, hotels need to get ready for a new way of doing business because a new generation of buyers is entering the marketplace – and your sales team better be...
5 Sales Strategies to Win More Business in 2022
Amadeus | January 20, 2022
Many questions are on the minds of hospitality leaders as they think about 2022 and strategize new, creative ways to generate revenue. While COVID-19 recovery has largely been driven by domestic, leisure travelers, groups and corporate bookings are starting to return. In the US alone, group meeting volume increased 30% in October 2021 over the previous month. Additionally, the average number of attendees and event space used surpassed pre-pandemic levels. This has sales and event professionals asking, “What’s driving the latest group business trends?” and, “Will this be the year corporate travel returns?” As events bounce back...
Quick Wins to Convert Black Friday Bookings on Your Hotel’s Website
Luke Markesky | November 11, 2021
By Luke Markesky Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings. Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business. Of course, creating an enticing sale offer is the first step to beating the competition and guaranteeing conversions. From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. However, ensuring a successful Black Friday campaign is not as s...
Hotel Branding: 4 Strategies To Take Your Hotel Brand to the Next Level
EHL Insights | November 9, 2021
By Jennifer Luo Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost every week. Moreover, the ubiquity of technology and the replicability of products means that branding has become one crucial differentiator for hospitality businesses. A hotel may be a superior service provider with its renowned facilities, but the customers need to seek a way to know about the hotel and its service quality out of all its competitors. As the market is saturated with countless hotels, brands and offerings a...
Tourism Tidbits: Balancing Tourism Marketing and Security Needs
Peter Tarlow | July 6, 2021
By Dr. Peter Tarlow Last summer the tourism industry not only experienced a major marketing paradigm shift, but it found itself in the midst of the worst crisis in its history. Even as late as the last decade of the twentieth century it was not uncommon to hear tourism officials voice their concerns that they feared that too much, or too visible, tourism security practices would lead to visitor fear and a lowering of profits. Then Covid-19 became a reality, and every form of security became important. The twenty-first century first year of its third decade changed all the assumptions of the past. In an ever more dangerous worl...
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