Divya Bhat | January 16, 2019
By Divya Bhat It is true that technological trends don't necessarily wait for a new year to dawn upon us, before making their grand entrance. But what's also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! Let's get right into it and see what trends continue to rule the roost, when it comes to hospitality marketing. 1. Mobile first No list of 'hotel marketing ideas' is complete these days, without at least one mention of mobile technology. The last decade ha...
JLNPR Inc. | January 19, 2016
By Jennifer Nagy, President of JLNPR Inc. Many companies are now working on finalizing their marketing plans for 2016. For some, it will just be a continuation of the same 2015 strategy, slightly updated to suit the expected market and demand changes in the New Year. Others will be scrapping the old, and ushering in the New Year with a brand new marketing strategy. But no matter which way your company is planning to move forward, there are lessons that you must take from 2015 to ensure that your strategies are effective at accomplishing your 2016 development goals. Content (marketing) is king. By now, you've probably heard many people ...
Regatta Travel Solutions Partners with Sojern to Create Groundbreaking Marketing Strategies for CVBs
Regatta Travel Solutions Inc. | July 2, 2013
Charlottesville, Virginia (July 2, 2013) - Regatta Travel Solutions announced today that it has launched a new marketing campaign with Sojern for Visit Seattle. The goal of the campaign is to leverage Sojern's sophisticated data mining capabilities to search for and identify potential travelers to Seattle, and attract them to book their hotel room on visitseattle.org. "Our work with Regatta and Sojern supports our initiatives to increase awareness of Seattle as a premier destination, highlight our incredible hotel community and educate consumers about our booking engine," said Tom Norwalk, President and CEO of Visit Seattle. "We're alwa...
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