Amadeus Hospitality | August 20, 2020
Hoteliers have reopened their doors to a more competitive market than ever before. Travelers are spoiled for choice as every property (no matter what audience they previously catered to) is looking to win their business and keep revenue on the books. It will take a thoughtful approach to your hotel’s marketing plan to entice weary travelers in the era of COVID-19. With their heightened expectations for cleanliness, service, and a good deal in an uncertain economy, is your marketing strategy positioned to succeed? Here is your new 5 step action plan to marketing during a pandemic. Make decisions based on your market This may seem ...
Larry Mogelonsky | April 8, 2020
By Larry Mogelonsky Whenever the pandemic subsides, fear and new social patterns might linger for quite some time after that in what could best be described as ‘post coronavirus stress disorder’ (PCSD). Such a mass behavioral shift dictates that hospitality will need to adapt yet again to meet any demand changes. While people will always want to vacation in far-off lands or visit new cities for business trips, the new normal of social distancing will result in many travelers developing a profound and lasting stigma against widely shared spaces including hotel lobbies, packed restaurants, communal office setups and even guestrooms in...
Jennifer Luo | November 13, 2019
By Jennifer Luo Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost every week. Moreover, the ubiquity of technology and the replicability of products means that branding has become one crucial differentiator for hospitality businesses. A hotel may be a superior service provider with its renowned facilities, but the customers need to seek a way to know about the hotel and its service quality out of all its competitors. As the market is saturated with countless hotels, brands and offerings...
Divya Bhat | January 16, 2019
By Divya Bhat It is true that technological trends don't necessarily wait for a new year to dawn upon us, before making their grand entrance. But what's also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! Let's get right into it and see what trends continue to rule the roost, when it comes to hospitality marketing. 1. Mobile first No list of 'hotel marketing ideas' is complete these days, without at least one mention of mobile technology. The last decade ha...
JLNPR Inc. | January 19, 2016
By Jennifer Nagy, President of JLNPR Inc. Many companies are now working on finalizing their marketing plans for 2016. For some, it will just be a continuation of the same 2015 strategy, slightly updated to suit the expected market and demand changes in the New Year. Others will be scrapping the old, and ushering in the New Year with a brand new marketing strategy. But no matter which way your company is planning to move forward, there are lessons that you must take from 2015 to ensure that your strategies are effective at accomplishing your 2016 development goals. Content (marketing) is king. By now, you've probably heard many people ...
Regatta Travel Solutions Partners with Sojern to Create Groundbreaking Marketing Strategies for CVBs
Regatta Travel Solutions Inc. | July 2, 2013
Charlottesville, Virginia (July 2, 2013) - Regatta Travel Solutions announced today that it has launched a new marketing campaign with Sojern for Visit Seattle. The goal of the campaign is to leverage Sojern's sophisticated data mining capabilities to search for and identify potential travelers to Seattle, and attract them to book their hotel room on visitseattle.org. "Our work with Regatta and Sojern supports our initiatives to increase awareness of Seattle as a premier destination, highlight our incredible hotel community and educate consumers about our booking engine," said Tom Norwalk, President and CEO of Visit Seattle. "We're alwa...
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