marketing metrics

/Tag: marketing metrics

marketing metrics

Data-Driven Content: The Metrics That Matter

HEBS Digital | April 8, 2019

By Gil Christenberry, Content Team Lead at HEBS Digital DATA: CONTENT'S BEST FRIEND Not everyone realizes it, but data is content's best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking, "What metrics can we track?" the question becomes, "Which metrics must we track?" Answering that question involves understanding the goal of the content in question. Knowing what you want your content to do helps you identify which metrics matter. Data is important at multiple stages throughout the content-creation process. Of course, we use data to evaluate the...

Tambourine: The Most Important Metric in Hotel Marketing: What’s Your OMTM?

Tambourine | January 7, 2019

Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it. As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there's one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded hotel marketers. We fully recognize that the OMTM may be different depending on your property's needs, your career stage or your personal comp...

Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics

Tambourine | September 21, 2017

Unfortunately for hotel marketers, our industry is drowning in metrics. From "look-to-book," to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much to measure, it's easy to get caught up in the wrong metrics. Don't waste precious time and resources by analyzing metrics that don't matter in the grand scheme. It's time to get perspective. So we've outlined 5 popular marketing KPIs that are currently distracting you from what really matters – driving traffic into your direct booking environment and call center. (As a bonus, we've also included the metrics that we think hotel marketers...

6 Sales and Marketing Metrics Every Hotel Owner Cares About

Tambourine | August 20, 2014

Hotel owners and asset managers are frustrated. They no longer want to hear about "branding initiatives" or fuzzy math from their management teams... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results. So it's important to have complete fluency in the KPIs that affect the bottom line. Imagine opening a bank account without knowing what your rate of interest will be. Or sending your kids to private school and never seeing a report card... Nobody does that. And yet some people in the hospitality business have no way to measure the...

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