marketing cloud
Margaritaville Partners With Hapi for Total Customer Data Strategy
HAPI | September 28, 2021
The lifestyle brand will utilize Hapi Connect for Salesforce to power a holistic customer data strategy through the world’s leading CRM, centralizing guest data across retail, restaurant, homes, and hotels MIAMI – September 28, 2021 – Margaritaville, the global lifestyle brand, has turned to Hapi to consolidate customer data and set up a suite of Salesforce tools, including Marketing Cloud, Service Cloud, Analytics Cloud, and Interaction Studio. Hapi Connect will deliver PMS data across Margaritaville’s 25-property portfolio into Salesforce Cloud environments in real time, empowering the brand team to accelerate growth and focus on ...
Inntopia Launches Facebook Integration for Enhanced Social Media Ad Targeting
Inntopia | September 5, 2018
STOWE, VT - Inntopia recently announced a new integration with Facebook that allows Marketing Cloud users to automatically push custom guest lists to the social network's ad platform as audiences. "There is no arguing with the value and potential of social media targeting in terms of guest outreach and marketing," said Inntopia's CEO, Trevor Crist. "Inntopia's unmatched ability to aggregate and cleanse guest data already gives our clients a massive leg up versus other platforms, and now they can use all those guest insights and behaviors to create extremely targeted audiences on these social platforms." The integration is an extension o...
Inntopia Launches Cloud Express to Give Key Staff One-Click Access to Guest Profiles
Inntopia | July 16, 2018
STOWE, VT, July 17, 2018 - Inntopia announced today the release of Cloud Express, a system that gives front-desk and call-center agents one-click access to complete guest profiles directly from their CRS or PMS. Built as a bridge between Inntopia's award-winning Marketing Cloud and Commerce technologies, Cloud Express takes the complete guest profiles once reserved only for the marketing team and puts them into the hands of a hotel's or resort's entire team. "We put a huge amount of focus on data cleansing, deduping, and integrating every data source possible, so the guest profiles that exist in Marketing Cloud are second to none," said...
Cendyn Celebrates 20th Anniversary with New Brand, Product Repositioning
Cendyn | January 19, 2017
Boca Raton, Fla. January 19, 2017 – Hospitality software company Cendyn marked its 20th anniversary with the introduction of a new brand and repositioning of its comprehensive suite of products. Founded in 1996, the cloud-based software and services provider has spent the past 20 years providing innovative sales and marketing technology solutions for the hospitality industry. "Our brand is not just a logo or positioning statement," said Tim Sullivan, Chief Sales and Marketing Officer. "It's not what we say, but rather what we do to make our customers believe in us. Every interaction provides us with an opportunity to improve the c...
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