How Travel-Intent Audiences Generated Incremental Revenue for a Northwest Regional Hotel Brand
GCommerce | October 17, 2022
Like all hotels and other key players in the hospitality industry, one of our clients, a mid-size northwest hotel brand, spent much of 2020 and 2021 pivoting their marketing campaigns and brainstorming how to navigate the “new normal” when it came to travel. And while the industry was able to take advantage of the pent-up demand in 2021, there was still a significant increase in cost of media driving increased budgets just to ensure an adequate share of voice. GCommerce saw this shift in market dynamics coming and knew we needed to lower the cost per acquisition in order to be successful in our marketing efforts. Download our case stud...
Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back Into Hotel Marketing
Hilton | July 25, 2022
MCLEAN, Va. – Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. ”Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls o...
Why User Generated Content Can Benefit the Hospitality Industry This Summer
Adam Dornbusch | June 16, 2022
By Adam Dornbusch From weekend getaways to tropical escapes, hotels and resorts across the globe will see an influx in guests staying at their locations this summer. In fact, Expedia Travel Group predicts this summer will be the busiest travel season yet as consumers continue booking flights both domestically and internationally. Fortunately, this increase in the number of travelers also brings an increase in the amount of potential marketing content hotels and destinations can gather. As guests visit new locations, they’ll also be snapping photos and videos to remember their trip in key spots such as pools, spas, dining spots, rooms, an...
Digital Inspo: What Creative Hotels Are Doing Online
NextGuest Digital | September 11, 2019
Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their location. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them gain new and repeat visitors. Our article series, “Digital Inspo: What Creative Hotels are Doing Online,” dives deep into recent original campaign ideas developed by hotel brands. This month, we look at how Aloft Hotels creates interactive mobile experiences that appeal to music- and tech-savvy travelers. The Campaign Aloft Hotels, Marriot International’s brand for music lovers and ma...
5 Travelling Trends to Consider for Your 2018 Marketing Campaign
Magnuson Worldwide | October 17, 2017
London UK/Spokane WA - October 17, 2017 - When it comes to marketing a hotel business you're in for some tough competition. Being aware of the wider market trends can help you get ahead of the curve by understanding exactly what holidaymakers are looking for. We've identified the five areas you should be considering now for 2018. 1. Foodie tourism Perhaps inspired by mouth-watering snaps on Instagram, foodie tourism is on the rise. It's a simple aspect to demonstrate within your marketing efforts. If you offer great food within your hotel, you could draw in more customers by shouting about it. If food is an area that you struggle with a...
Hotels Should Already be Planning Their 2018 Summer Marketing Campaign, According to Industry Experts
Magnuson Worldwide | October 10, 2017
London UK/Spokane WA - October 10, 2017 - High season might have just drawn to a close but hotels should already be planning their marketing campaign for 2018, hospitality expert Magnuson Worldwide says. In a highly competitive sector, independent hoteliers are often too busy focusing on other areas to really put the time and resources necessary into effective marketing strategies. But they have the power to transform a hotel and deliver greater success. The summer months bring a huge number of opportunities for boutique hotels looking to expand their current customer base, with many local areas playing host to events and festivals. How...
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