marco benvenuti

/Tag: marco benvenuti

marco benvenuti

Why Facebook Will Help Hotels Beat the OTAs

Marco Benvenuti | May 25, 2018

By Marco Benvenuti Honestly, I thought the war between hotels and online travel agencies would've died down by now. Clearly the battle rages on. Brands continue to attempt to woo travelers and franchisees with direct-booking strategies. And OTAs are punching back, with a recent report reiterating the strength of the Billboard Effect and claiming direct bookings are no less costly for hoteliers. At the same time, more "billboards" are cropping up. Hotels have at their disposal hundreds of shelves on which to place their product, including Airbnb. Higher up the funnel, companies like Google, Amazon and Facebook are starting to direct traf...

Duetto’s Marco Benvenuti is 2015-16 Pillsbury Institute Entrepreneur in Residence at Cornell’s SHA

Duetto | October 19, 2015

New York, October 19, 2015 – Marco Benvenuti, Chief Product and Analytics Officer and co- founder of Duetto, has been named Entrepreneur in Residence by the Pillsbury Institute at Cornell University's School of Hospitality Administration (SHA). Benvenuti will teach courses at SHA, hold regular office hours on campus and participate in other academic and social programs in the SHA community. His first quarterly visit begins on October 19th. Benvenuti holds an MMH from Cornell, where he currently serves on the advisory board of the Center for Hospitality Research at SHA. "I am proud to begin serving as Entrepreneur in Residence at t...

Revenue Management is Not Inventory Management

Duetto | September 11, 2013

By Marco Benvenuti, co-Founder and Chief Analytics + Product Officer, Duetto September 11, 2013 Revenue management is not inventory management. And inventory management is definitely not revenue management. Confusing the two, is not just an intellectual faux pas - it is a sure way to leave money on the table, as you attempt to optimize rate at your property. Revenue management is a dynamic function, where the target-demand-changes, literally, every second - and the strategy and pricing must change to reflect it. Inventory management is managing rates to meet budgeted goals. It's pricing to sell rooms that fit into predetermined allotmen...

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