Lynne Wellish | August 6, 2018
By Lynne Wellish When starting out in the industry and learning to source and procure, I made the mistake of always asking how much things were—often overlooking other factors. I played a tug of war with all my suppliers, forgetting we had the same goal, a happy client and repeat business. Then one day it hit me, I had a budget and its purpose was to craft the event and communicate a message to the participants. Those tools are used to reach the goals and objective and to show an ROI. Sitting down with your AV team and other suppliers not only expands your options and creativity, but creates great synergy. Case Study: The Event Ca...
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