loyalty program

/Tag: loyalty program

loyalty program

Marriott International Introduces Marriott Bonvoy – the New Brand Name of Its Loyalty Program

Marriott Bonvoy | January 16, 2019

Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) – and reflecting the unmatched benefits, single loyalty portfolio and experiences announced last year. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world. Marriott Bonvoy launches on February 13 when the logo and branding begins rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards bolstered by a...

TravelClick Partners With The Guestbook to Bring Its Cash Back Rewards Program to Independent Hotels

The Guestbook | September 5, 2018

Enables TravelClick's Hoteliers to Drive Direct Bookings by Joining The Guestbook's Loyalty Network of More Than 600 Independent Hotels Globally September 5, 2018 - New York, NY – TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced a new partnership with The Guestbook, the hospitality industry's first, best, and only instant cash back rewards program to further increase direct bookings for TravelClick's independent hotels. Whether hotel guests are currently earning loyalty discounts, perks or other benefits through existing book direct initiatives,...

What’s the Value of Hotel Loyalty Programs?

Stuart Pallister | May 4, 2018

By Stuart Pallister While hoteliers grapple with how to win over that 'notoriously disloyal' generation, the millennials, what's the value of hotel loyalty programs? Major hotel chains such as Marriott and Hilton, with tens of millions of members, have been using such programs for decades to inspire feelings of loyalty among guests and fend off online travel agents or OTAs. However, not everyone in the industry is convinced loyalty programs work – especially in the luxury segment. At the recent Young Hoteliers Summit staged at EHL, loyalty programs came under the spotlight during a panel session focusing on the luxury sector. Dorc...

PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality

February 28, 2018

Well-designed hotel loyalty programmes can increase members' satisfaction and improve the quality of their relationships with the associated brands, according to Dr Ada Lo of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-authors. In a recently published article the researchers highlight the loyalty programme features that are most effective for building brand relationship quality (BRQ), and how BRQ contributes to outcomes such as members' word of mouth recommendations and purchase intention. The researchers explain that many hotel chains offer loyalty programmes as a means to "rewar...

Multi-Brand Hotels Earn Highest Loyalty/Rewards Program Satisfaction in J.D. Power Report

J.D. Power | April 11, 2016

COSTA MESA, Calif., April 11, 2016 -- As the competition among hotel loyalty/rewards programs continues to heat up, hotel chains having multiple brands, wide distribution networks and diverse partnerships demonstrate distinct advantages in satisfying their members, according to the J.D. Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report,SM released today. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); ease of earning points/miles (18%); variety of benefits (16%); reward program terms (16%); and customer ser...

ZDirect Director of Sales Shares a Modern Approach to Guest Recognition at 2015 HUG Conference

ZDirect | November 5, 2015

During the HUG Conference, ZDirect's Director of Sales, The Americas, Adam Fractenberg will lead a must-attend interactive session on gaining business through loyalty programs. Hallandale, FL – November 5, 2015 – ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced that Director of Sales, The Americas, Adam Fractenberg, will lead a speaker session at the 2015 Host Users Group (HUG) Conference, which runs November 8 – 12 at the Sunriver Resort in Oregon. The 2015 Conference marks the 25th year that users of SMS|Host from the hospitality industry have been ga...

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