loyalty program
Marriott International and MGM Resorts International Announce Long-Term License Agreement and Creation of “MGM Collection With Marriott Bonvoy”
MGM Resorts International | July 17, 2023
Marriott International, Inc. (Nasdaq: MAR) and MGM Resorts International (NYSE: MGM) announced today an exclusive long-term strategic licensing agreement and the creation of MGM Collection with Marriott Bonvoy, which will launch in October 2023, and encompass 17 of MGM’s unrivaled resorts, representing more than 40,000 rooms in Las Vegas and other cities across the U.S. Beginning in October, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s robust digital platforms, including Marriott.com and the Marriott Bonvoy mobile app, with all properties expected to be available by the end of the yea...
U.S. News Announces the 2022-2023 Best Travel Rewards Programs
U.S. News & World Report | August 17, 2022
Washington, D.C. – U.S. News & World Report, publisher of Best Hotels, Best Cruise Lines and Best Vacations, today revealed the 2022-2023 Best Travel Rewards Programs to assist everyday travelers with finding the best loyalty program for their travel needs. The 2022-2023 rankings highlight nine airline and 15 hotel loyalty programs that offer the best rewards and perks for everyday travelers. For the second consecutive year, U.S. News took into account each program’s flexibility with members, awarding additional points to programs that have paused point or mile expiration, extended elite status and made it easier ...
Four Hotel Applications for NFTs
Larry and Adam Mogelonsky | June 30, 2022
By Larry and Adam Mogelonsky Yes, we know. The crypto bubble is bursting. But the dotcom bust didn’t end the internet, and likewise you shouldn’t ignore this technology. In fact, now that all the hype is dying down, now may be the perfect time to plant the seeds for the decade ahead. For those in need of a refresher, there are innumerous articles on how nonfungible tokens (NFTs) work and what the metaverse promises, but key to all this is the idea of ‘nonfungibility’ or specific points of access or asset governance that are unalterable due to their immutable recordkeeping on a blockchain. NFTs are simply digital identifiers �...
The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in Independent Hotels
Warren Dehan | May 3, 2022
How independent hoteliers can use an integrated PMS to offer a robust loyalty program and compete with big brands By Warren Dehan Loyalty programs provide a bounty of opportunities for hotels to grow their customer base and better engage with travelers. A recent study shows 77 percent of hoteliers value driving guest loyalty as their No. 1 tech initiative for 2022. Unfortunately, independent hotels often struggle with implementing an effective loyalty program of their own. These programs can be complicated to launch and difficult to maintain, which can be challenging for independent operators to justify despite their potential to cement...
Which Loyalty Program Is Best for Your Hotel?
Joel Huffman | April 28, 2022
By Joel Huffman The hospitality industry has always faced a unique challenge that most other industries don’t have: Repeat customers are hard to come by. Studies show that around 90% of all hotel guests never return for a second stay. Some of the reasoning for this is understandable — many guests are visiting from far away, and people often like seeing new places when they travel. However, times are changing. In the post-pandemic world, many people are opting to return to familiar places that they trust. And as marketing evolves, customers are becoming more loyal to brands they like. Furthermore, recent technology is making it possible...
Coco Collection Selects Cendyn to Power Their CRM and Loyalty Programs
Cendyn | July 20, 2021
Boca Raton, FL, United States – July 20th, 2021 – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce Coco Collection has selected Cendyn to power their CRM and loyalty program across the Collection’s portfolio of boutique luxury resorts in the Maldives. Using eInsight CRM, Coco Collection will have access to the industry’s most robust CRM solution, allowing them to learn more about the unique preferences of each guest and deliver unforgettable experiences throughout the guest journey. By collecting and organizing data from multiple sources, eIns...
RMS Announces New Guest Loyalty Module for 2020
RMS - The Hospitality Cloud | October 23, 2019
[San Diego, CA - October 23, 2019] - RMS - The Hospitality Cloud, a leading provider of all-in-one, cloud-based hospitality solutions, has introduced Guest Rewards, a brand-new module that allows hotels to reward guests for staying with them. This new module enables hotels using RMS to create their own bespoke rewards programs and encourage loyalty to their brand by allocating points for guest stays and activities. “Our clients have been asking for loyalty program functionality and we’re excited to add yet another feature to our property management system that drives bookings and revenue and improves the guest experience,” stated ...
Marriott International Introduces Marriott Bonvoy – the New Brand Name of Its Loyalty Program
Marriott Bonvoy | January 16, 2019
Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) – and reflecting the unmatched benefits, single loyalty portfolio and experiences announced last year. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world. Marriott Bonvoy launches on February 13 when the logo and branding begins rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards bolstered by a...
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