loyalty program
The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in Independent Hotels
Warren Dehan | May 3, 2022
How independent hoteliers can use an integrated PMS to offer a robust loyalty program and compete with big brands By Warren Dehan Loyalty programs provide a bounty of opportunities for hotels to grow their customer base and better engage with travelers. A recent study shows 77 percent of hoteliers value driving guest loyalty as their No. 1 tech initiative for 2022. Unfortunately, independent hotels often struggle with implementing an effective loyalty program of their own. These programs can be complicated to launch and difficult to maintain, which can be challenging for independent operators to justify despite their potential to cement...
Which Loyalty Program Is Best for Your Hotel?
Joel Huffman | April 28, 2022
By Joel Huffman The hospitality industry has always faced a unique challenge that most other industries don’t have: Repeat customers are hard to come by. Studies show that around 90% of all hotel guests never return for a second stay. Some of the reasoning for this is understandable — many guests are visiting from far away, and people often like seeing new places when they travel. However, times are changing. In the post-pandemic world, many people are opting to return to familiar places that they trust. And as marketing evolves, customers are becoming more loyal to brands they like. Furthermore, recent technology is making it possible...
Coco Collection Selects Cendyn to Power Their CRM and Loyalty Programs
Cendyn | July 20, 2021
Boca Raton, FL, United States – July 20th, 2021 – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce Coco Collection has selected Cendyn to power their CRM and loyalty program across the Collection’s portfolio of boutique luxury resorts in the Maldives. Using eInsight CRM, Coco Collection will have access to the industry’s most robust CRM solution, allowing them to learn more about the unique preferences of each guest and deliver unforgettable experiences throughout the guest journey. By collecting and organizing data from multiple sources, eIns...
RMS Announces New Guest Loyalty Module for 2020
RMS - The Hospitality Cloud | October 23, 2019
[San Diego, CA - October 23, 2019] - RMS - The Hospitality Cloud, a leading provider of all-in-one, cloud-based hospitality solutions, has introduced Guest Rewards, a brand-new module that allows hotels to reward guests for staying with them. This new module enables hotels using RMS to create their own bespoke rewards programs and encourage loyalty to their brand by allocating points for guest stays and activities. “Our clients have been asking for loyalty program functionality and we’re excited to add yet another feature to our property management system that drives bookings and revenue and improves the guest experience,” stated ...
Marriott International Introduces Marriott Bonvoy – the New Brand Name of Its Loyalty Program
Marriott Bonvoy | January 16, 2019
Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) – and reflecting the unmatched benefits, single loyalty portfolio and experiences announced last year. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world. Marriott Bonvoy launches on February 13 when the logo and branding begins rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards bolstered by a...
TravelClick Partners With The Guestbook to Bring Its Cash Back Rewards Program to Independent Hotels
The Guestbook | September 5, 2018
Enables TravelClick's Hoteliers to Drive Direct Bookings by Joining The Guestbook's Loyalty Network of More Than 600 Independent Hotels Globally September 5, 2018 - New York, NY – TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced a new partnership with The Guestbook, the hospitality industry's first, best, and only instant cash back rewards program to further increase direct bookings for TravelClick's independent hotels. Whether hotel guests are currently earning loyalty discounts, perks or other benefits through existing book direct initiatives,...
What’s the Value of Hotel Loyalty Programs?
Stuart Pallister | May 4, 2018
By Stuart Pallister While hoteliers grapple with how to win over that 'notoriously disloyal' generation, the millennials, what's the value of hotel loyalty programs? Major hotel chains such as Marriott and Hilton, with tens of millions of members, have been using such programs for decades to inspire feelings of loyalty among guests and fend off online travel agents or OTAs. However, not everyone in the industry is convinced loyalty programs work – especially in the luxury segment. At the recent Young Hoteliers Summit staged at EHL, loyalty programs came under the spotlight during a panel session focusing on the luxury sector. Dorc...
PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality
February 28, 2018
Well-designed hotel loyalty programmes can increase members' satisfaction and improve the quality of their relationships with the associated brands, according to Dr Ada Lo of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-authors. In a recently published article the researchers highlight the loyalty programme features that are most effective for building brand relationship quality (BRQ), and how BRQ contributes to outcomes such as members' word of mouth recommendations and purchase intention. The researchers explain that many hotel chains offer loyalty programmes as a means to "rewar...
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