loyalty
Your COVID-19 Recovery Plan Should Include These 5 Marketing Strategies
Amadeus Hospitality | August 20, 2020
Hoteliers have reopened their doors to a more competitive market than ever before. Travelers are spoiled for choice as every property (no matter what audience they previously catered to) is looking to win their business and keep revenue on the books. It will take a thoughtful approach to your hotel’s marketing plan to entice weary travelers in the era of COVID-19. With their heightened expectations for cleanliness, service, and a good deal in an uncertain economy, is your marketing strategy positioned to succeed? Here is your new 5 step action plan to marketing during a pandemic. Make decisions based on your market This may seem ...
Ten Ways to Boost Guest Confidence and Increase Loyalty Amid COVID-19
Amadeus Hospitality | August 12, 2020
Rethinking the guest experience, creating new standards, and committing to those standards will be vital in building future loyalists. COVID-19 has caused many to reflect upon the fundamental operations of our global society and our day-to-day lives, including the way we travel. In hospitality, many are wondering how an industry that is so reliant on personal interactions can recover from the crisis and earn back guest confidence. Moving forward, hotels that integrate the newest stringent standards into their operations – while also rethinking the guest experience – will be the first to see a positive revenue impact. Further emb...
You May Not Know It, But You’re in the Subscription Business
Shep Hyken | June 18, 2020
By Shep Hyken I have an idea about renewals. Most people think that a renewal applies to some type of subscription. You renew your subscription to a magazine, a maintenance contract or a software program. But what if renewal had a broader meaning? What if renewal simply meant that the customer comes back—again and again? While repeat business may not be as steady as a subscription renewal, it can still be tracked in a similar way. A business with a true subscription model can predict renewals. Over time, any business can track return customers who, in a sense, are renewing their trust in the business to purchase from them again. ...
Hotels Are Right to Prioritize Loyalty Schemes Over Rate Reductions During and After COVID-19 Pandemic, Says GlobalData
GlobalData | April 1, 2020
Major players in the hotel industry are using loyalty schemes in order to create value for their customer base and increase demand during and after the coronavirus (COVID-19) pandemic. Ralph Hollister, Analyst, Travel & Tourism at GlobalData, offers his view: “Instead of advertising future room rates at discounted prices, offering perks through loyalty schemes means that hotels can protect their pricing and margin strategies. “Providing added value instead of price reductions such as offering reward extensions, as Hilton have done, or following IHG’s lead and lowering the entry requirements for their next loyalty tier, shou...
Why More Hotels Are Owned by Franchisees
JLL | February 4, 2020
February 04, 2020 The last decade has seen a continued shift in hotel ownership. In 2010, roughly 70% of branded hotels were franchised operations. By 2019, that figure rose to roughly 80%. Major hotel brands have led the charge. Marriott International, Hilton Worldwide, Wyndham Hotels & Resorts, Choice Hotels International and Intercontinental Hotels Group — the top 5 franchisors by total room count in the U.S. — collectively represent 82% of total franchised branded rooms, according to STR and JLL Research. These companies continue to move away from owning the real estate portion of properties and toward a model where th...
Lifestyle Is the New Trend in Loyalty
Kenneth Purcell | January 30, 2020
By Kenneth Purcell Engagement was the word for the 2010s. Every major consumer brand spent countless hours and resources finding ways to get their customers to engage with their company- whether it be on social media, purchasing products or participating in loyalty programs. This strategy of corporate relationship-building has created a more competitive landscape for brands to gain the attention of consumers. Now in the roaring 20’s (that’s 2020’s), travel and financial services brands need to look outside of their core industry to best engage consumers. Everyday Rewards Travel and Finserv brands have a harder journey to gain lo...
Hotel Marketing: Tackling Challenges, Crushing Goals in 2020
Jennifer Andre | January 30, 2020
By Jennifer Andre Increasing customer engagement, acquisition, and sales leads. Shifting consumer landscape. We’ve hit a new year, and decade, though the challenges and pressures on digital marketers haven’t changed dramatically from the year we just left behind. But now, add the increasing demands from guests and unique challenges facing hotel owners and hotel marketers, and 2020 gets a bit more exciting. Sustainability. One of the most important issues facing the world today, and a key factor in successful brand management for hotels, as consumers make it a shopping priority. Expect to see even more hotels pledging to eliminate sm...
Boutique & Lifestyle Leaders Association (BLLA) Soft-Launches New Websites and Programs for Members
BLLA | September 17, 2019
Includes Phase 1 of the official global Master List of bookable boutique hotels and city guides showcasing boutique business concepts Los Angeles, September 17, 2019 – BLLA, the official association of the world’s boutique hotels, is re-energizing and extending its leading brand with the debut of two bold websites offering a host of benefits and enhanced features for hotel members and boutique-loving customers. Continuing to successfully reinvent and expand the global boutique experience, BLLA has launched Stay-Boutique.com which offers the first-ever Master List of the world’s authentic boutique and lifestyle hotels that are bookabl...
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