lodging interactive

Hospitality Social Media Marketing News

Lodging Interactive | July 16, 2019

In two short weeks, Facebook, Instagram, and Twitter have all either announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry. Keep reading to see all the changes and what they mean for hotels and resorts. Facebook Ads Organic “Top Fans” Targeting Option According to Social Media Today, Facebook is rolling out a new feature that allows Pages to target their “top fans” with organic posts, showing the content only to them. This could be used to thank them, share exclusive content, or even try to increase the likelihood that big Page supporters see spec...

Lodging Interactive Launches CoMMingeDIRECT – 24/7 Social Media Reputation & Crisis Management for Hotels

Lodging Interactive | July 10, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its CoMMingleDIRECT service. CoMMingleDIRECT provides 24/7 social media reputation and crisis management for hotels and resorts covering Facebook, Instagram, and Twitter. “Reputation protection on social media is critical for hotels and CoMMingleDIRECT provides hoteliers with peace of mind knowing their social media accounts are being monitored 24/7,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO. “Research continues to support that consumers expect timely...

Lodging Interactive Announces Website and Social Media Marketing Promotion

Lodging Interactive | July 1, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its summer 2019 website and social media marketing promotion. For a limited time through August 31st, hotels entering into a new website design and digital strategy agreement will also receive comprehensive social media marketing and engagement services at no charge for one year. "Most properties and management companies have started to plan for their 2020 budgets. Our website and social media marketing promotion offers tremendous value for those properties looking to upgrade their website...

Lodging Interactive Launches All-Inclusive Website, Social Media and Reputation Management Packages

Lodging Interactive | June 18, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive full-service digital marketing packages. For one monthly price properties can now choose from a variety of digital marketing packages. Digital marketing packages include website design and digital marketing, social media marketing and engagement, and guest review responses services. "For nearly twenty years we have continued to develop hospitality focused digital marketing products and services to ensure our clients maximize their online visibility and reven...

Lodging Interactive Launches AI Powered Website ADA Compliance Service for Hotels

Lodging Interactive | May 22, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its AI-powered ADA compliance service for hotel websites which remediates website ADA compliance issues in real-time. "There is so much confusion and noise in the marketplace regarding ADA compliance for hotel websites and hoteliers are confused by the numerous approaches (and cost models) towards meeting website compliance. We have developed a service that combines the latest in ADA compliance machine learning technologies with human oversight and management specifically ...

Lodging Interactive Launches PULSE Reputation Management Platform for Hotels & Restaurants

Lodging Interactive | April 2, 2019

PARSIPPANY, NJ - April 2, 2019 - Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its PULSE Reputation Management Platform for hotels and restaurants. PULSE enables customers 24/7, real-time access to their guest review data and management responses. "PULSE provides our commingle:engage reputation management customers with a modern and visually enticing way to monitor and view guest reviews along with the guest review responses we've written for them. Additionally, customers can easily review their sentiment analysis sor...

How to Get Your Resort & Travel Brochure PDFs to Google’s Position Zero by Lodging Interactive

Lodging Interactive | March 11, 2019

Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more. Now, there's a chance to have those PDFs featured prominently on Google in a way that can help you increase brand awareness and connect with new guests. Google has just announced that they'll be pulling content from online PDFs to use in their featured snippets section of position zero. This presents an enormous opportunity for hotels and resort...

All-In-One Facebook Messaging & What It Means for the Hospitality Industry

Lodging Interactive | February 13, 2019

Last week, Facebook announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. The integration will allow users to communicate cross-platform even while using the individual apps of Facebook Messenger, WhatsApp, and Instagram's messaging, combining the world's 3 largest messaging platforms. Thousands of Facebook employees are supposedly hard at work, with the goal being to make the integration complete by the end of 2019 or early 2020, though Zuckerberg has said that the functionality likely wouldn't be possible until sometime in 2020 at the lates...