HSMAI to Honor GCommerce Solutions With 6 Adrian Awards for Outstanding Travel Marketing
GCommerce | January 4, 2023
Award winners to be celebrated at in-person event in Los Angeles in February McLean, Virginia, January 4, 2023 – GCommerce Solutions will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023. The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categorie...
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
GCommerce Adds Metasearch to Its Hospitality Digital Marketing Services
GCommerce | September 29, 2020
Adding metasearch to the company’s repertoire will complete the digital media mix for independent hotels and resorts Park City, UT, September 29, 2020 - GCommerce, a leading, hospitality digital marketing agency, has announced its newest offering, metasearch advertising. “Metasearch advertising has continued its rise in importance for hotels and resorts. Our clients are dedicating a higher percentage of their marketing budgets to Metasearch because of its premium returns” says Lindley Cotton, President of GCommerce Solutions. “Our goal is always to generate premium digital revenue for our clients, and metasearch has become an in...
COVID-19 | A Hotel Marketing Guide
GCommerce Solutions | March 13, 2020
Lindley Cotton | GCommerce Solutions | President Starting today, March 13th, GCommerce is instituting a mandatory work-from-home policy for at least the next week. Since the situation is fluid, we will be re-assessing the need for employees to stay home on a weekly basis. I think we are all blown away by how fast this has escalated. Whether you believe that COVID-19 is dangerous or not, it has forced all of us to think about our social responsibility. I read a fantastic article yesterday morning that talked about social responsibility and how every day matters in implementing social distancing. GCommerce is fortunate to provide hotel ma...
3 Ways to Protect Your Hotel’s Revenue From the Impacts of the Coronavirus
GCommerce | March 3, 2020
By Lindley Cotton As the number of people infected with Coronavirus continues to rise while the U.S. stock market continues to drop, the hospitality industry is wondering what the true impact will be in the coming weeks and months. While no one can accurately predict the total damage, we do know that hotels who rely on business from China, Japan and Korea will need to look elsewhere to make up for loss in traffic from these countries. In addition, in the last few days, some of the largest conferences in the world have been canceled due to companies shutting down international travel (and in some cases US domestic travel). The Washington...
GCommerce Announces Lindley Cotton as President
GCommerce | July 15, 2019
PARK CITY, Utah (July 15, 2019) - GCommerce has announced the ascension of Lindley Cotton to President of the organization. Over her storied career at GCommerce, Mrs. Cotton has been a powerful and insightful voice in hospitality digital marketing. She has crafted award winning campaigns and helped GCommerce clients achieve premium results. Mrs. Cotton started at GCommerce in the Search Engine Marketing department before moving into the Strategic Marketing department followed by the Account Services Department. She quickly rose to become the Director of Account Services. Due to her natural leadership ability and vision, she was prom...
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