lauren hall

/Tag: lauren hall

lauren hall

Your Outdated Venue Management Technology Costs You More Than You Think

Lauren Hall | May 2, 2019

By Lauren Hall, Founder & CEO, iVvy The digital era that we find ourselves in can be viewed from two perspectives – one in which companies are inspired by the new possibilities of the digital revolution and one in which technological investment is an overly costly expenditure. Technology seems to be on a fast-track to evolution, meaning platforms that emerged just a few short years ago could already become obsolete by the newer, updated solutions of today. While this is the reality of the progressive age we live in (and the ongoing influence of modern consumer demand), companies far too often fall into the trap of focusing on ...

The Modern Casino Resort: An Event and Meetings Hot-Spot

Lauren Hall | April 29, 2019

By Lauren Hall, Founder & CEO, iVvy Casino resorts have long been known as the ultimate one-stop shop for some of the best accommodations, food, entertainment that a given city has to offer. Bright lights, delicious food, local flair, incredible entertainment, lavish lobbies and luxury accommodations – these are just a few of the trademark elements that have attracted individuals and groups to casino resorts over the years. With this in mind, it's no surprise that modern casino resorts have become something of an event and meetings hot-spot. Recent studies project the casino hotel market will see significant growth by 2025, ye...

5 Questions to Determine if Your Hotel Group Sales Process Is Broken

Lauren Hall | April 23, 2019

By Lauren Hall, Founder & CEO, iVvy The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. The group booking segment is experiencing a similar period of growth, and the potential for hoteliers to capitalize has, perhaps, never been more imminent. In fact, CWT Meetings & Travel predicts a 5-10% growth in demand for meetings and events this year. Not only that, but meetings are getting 22.7% bigger according to the AMEX Global Meetings Forecast. Between 2017 and 2018 the number of companies ...

Shaking Up Your Marketing Strategy: How Millennials Are Shaping the Way Hotels Operate

Lauren Hall | February 25, 2019

By Lauren Hall, Founder & CEO, iVvy As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? And how does that impact the hospitality industry? What are their travel behaviors and preferences? How can hotels readily appeal to the millennial generation without compromising their relationship with travelers of previous generations? Who and what should be the priority? More specifically, when addressing the group hospitality segment — what do millennials expect from meetings and events in 2019...

CEO of iVvy Lauren Hall Talks Groups and Event Technology and Making the RFP a Thing of the Past

iVvy | October 16, 2018

The events and meeting segment of the hospitality industry has come a long way in the last few years. With the rapid progression and disruption of mobile and consumer-centric technology changing the way in which hotels approach their business, the rise of group booking technology appears to be the last piece of the puzzle to fall into place. And if there is anyone who knows a thing (or many) about the long-awaited revolution of the events booking process, it's Lauren Hall, the CEO of iVvy. Hall began her journey into entrepreneurship with a background in programming, accounting, marketing and business management with expertise spanning ...

Groups and Events: Disruption Is on the Agenda for Hotels in 2019

Lauren Hall | September 25, 2018

By Lauren Hall The emergence and subsequent evolution of transformative, industry-shaping technology cannot happen without some disruption. It's a now-familiar scenario, when we reference the likes of Uber and Airbnb, in which a brave new player comes into the mix to offer a service or product that does things in a way that no one else has (successfully) attempted. Disruptive innovation within industries is often what keeps them alive, bringing forth new ideas and processes that allow companies to continuously cater to modern consumers. The hospitality realm is admittedly notorious for lagging behind other industries in terms of adoptin...

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