How the New Airbnb Offerings Impact the Hotel Industry and What Hotels Brands Can Do to Win in the Sharing Economy
Kyle Killion | March 15, 2018
Boutique Hotels Beware: The Hotel Industry Gets a New Frenemy By Kyle Killion Longtime hotel industry rival, Airbnb, continues to make headlines with its latest offering. In an effort to own more vacation accommodation bookings, the company, which built its business on being the anti-hotel alternative, now offers more boutique hotel listings than ever before. But, even as Airbnb adds more hotels into the mix, hotel brands are not featured. Despite this, there is a lot that hotel brands can do to stay competitive in the sharing economy. Why are hotel brands letting Airbnb win? Hotels have experienced strong growth since 2008, but alterna...
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