Navigating the Future of Data and Travel Marketing
Kurt Weinsheimer | August 5, 2021
By Kurt Weinsheimer, Chief Solutions Officer Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds. To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable. It’s a difficult task, but we’re excited about the potential and want to share our thoughts on what the future looks like. Sojern’s Perspective on the Cookieless World ...
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