HotStats | January 6, 2020
Average daily rate (ADR) is one of the most popular revenue metrics in the hotel industry. A key contributor to revenue per available room (RevPAR), it allows hoteliers to zoom in on how much a room is selling for on average and, typically, RevPAR growth driven by ADR is more profitable than RevPAR growth driven by occupancy, since the latter increases the variable costs associated with servicing additional rooms. Driving rate, meanwhile, doesn’t have a cost attached to it, and, essentially, results in pure profit. However, hotel ADR absolutists beware: This key performance indicator (KPI) can be deceiving. Too much emphasis on ADR is li...
CustomerCount® | September 5, 2019
INDIANAPOLIS, IN (September 5, 2019) –Mobius Vendor Partners, has launched yet another enhancement to its CustomerCount® enterprise customer feedback system. Already well-known and highly respected in several industries to survey, measure and report on customer experiences, facilitate onsite service requests and analyze Key Performance Indicators (KPI), CustomerCount has added a new area of focus. [caption id="attachment_202555" align="alignright" width="300"] Bob Kobek[/caption] “Many components of Employee Experience Measurement are already within CustomerCount’s capabilities. Our system is so flexible that very few adjustments...
HotStats | August 19, 2019
By Laura Resco Financial performance in the hospitality industry is traditionally measured in absolute terms: actuals for the relevant KPIs are compared against their budgeted numbers and, from this assessment, action plans are developed to correct course when needed. Moreover, in the presence of changes in market conditions, budgets are revised to make goals reflect the new business environment. This absolute method measures a hotel’s performance against a backdrop of external factors. And although this knowledge is crucial, it by no means suffices to grasp the entirety of an operation’s financial health. The relative method, on th...
BSC Designer | September 17, 2013
One of the buzz-word business concept in last 20 years was the Balanced Scorecard. It was adopted by biggest retailers, banks, IT companies, hospitals and universities. The unique features of the Balanced Scorecard concept help companies all over the word to put together strategy and action, improving service and client satisfaction as a result. Hospitality industry is not an exception, the Balanced Scorecard concept is successfully used in many large hotel chain as well as in local bed and breakfasts. Balanced Scorecard Basics Any business website will tell you that there are 4 perspectives in the Balanced Scorecard: Education and Grow...
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