kalibri labs
US Hotel Brand Loyalty Contribution Reaches an All-Time High in 2019
Kalibri Labs | February 11, 2020
February 11th, 2020 – ROCKVILLE, MD – The hotel brand loyalty programs continue to play a major factor in where and how guests are booking their stays, and today loyalty-related bookings account for more than 50% of the total hotel bookings in the U.S., according to new, full-year 2019 booking data from Kalibri Labs. Throughout 2019, total US Loyalty Contribution increased 7.6% to 56.2%, a jump of 8.3 percentage points or 17.3% since the top hotel brands launched aggressive book-direct campaigns in 2016. However, top-line growth rates slowed in 2019, meaning it's more important than ever for hotels to control t...
Tambourine: Do You Know Your Hotel’s Optimal Business Mix?
Tambourine | September 7, 2018
As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for determining a hotel's optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotel's overall revenue goals and needs. That's where the art and science of determining a hotel's OBM come into play. To put it simply, finding a hotel's OBM is the process of finding which sales channels, demand segments and rates work best for the property, factoring in the cost of each customer, ...
Research Reveals Increased Intermediation in the Groups and Meetings Market Segment
Kalibri Labs | March 15, 2018
This report offers analysis on the groups and meetings market segment and sheds light on the challenges imposed by a fragmented ecosystem with a focus on costs and the impact on relationships between hotels and their customers. March 15th, 2018, Rockville, MD – Kalibri Labs just announced the release of their latest hotel industry study that encompasses the groups and meetings market segment. This in-depth look at a critical component of the industry's business mix is the first of its kind and filled with detailed insights and key metrics which reveal increased intermediation in the groups and meetings segment. The report highligh...
Research Uncovers Increased Intermediation in Groups and Meetings Market Segment
Kalibri Labs | January 24, 2018
January 24, 2018, Los Angeles, CA – Today at the Americas Lodging Investment Summit (ALIS) held at the JW Marriott & Microsoft Theater in Los Angeles, Kalibri Labs previewed their latest study that encompasses the groups and meetings market segment of the hotel industry. This in-depth look at a critical component of the hotel business mix provides key metrics that reveal the increased intermediation the groups and meetings segment has been experiencing and where it is expected to go next. The full report will be released in the coming weeks, but the preview contained five key takeaways uncovering the size, process and c...
onefinestay’s Greg Marsh to Deliver the Keynote Address at the Fourth Annual Revenue Strategy Summit (RSS) – July 7, 2016 at the Renaissance W
the Revenue Strategy Summit (RSS) | May 27, 2016
RSS Anticipates 300+ Participants, Discussing Innovation and Disruption in Today's Dynamic Marketplace Washington, DC – May 27, 2016 — Greg Marsh, co-founder of luxury vacation home pioneer onefinestay, will deliver the keynote address at the fourth annual Revenue Strategy Summit, (RSS), a gathering of thought leaders and practitioners who will examine the forces reshaping the hospitality industry and how marketing and technology must evolve to meet new demands. Scheduled for July 7th at the Renaissance Washington, D.C. Downtown Hotel, RSS combines education, networking and high-level information exchange among an anticipate...
Just the Facts, Ma’am: Direct Bookings are 9% More Profitable for Hotels
Hospitality Upgrade | May 23, 2016
OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct May 23, 2016 – Following the launch of book direct campaigns by a few of the major hotel brands, some articles have surfaced with unsubstantiated information questioning the value of the business through direct channels. Hospitality Upgrade sought the guidance of an industry expert to find out what the industry data actually shows. Kalibri Labs, a Rockville, Md. based big data firm maintains a growing database from more than 25,000 hotels and tracks all bookings, revenues and customer acquisi...
4th Annual Revenue Strategy Summit (RSS) Slated for July 7, 2016 at the Renaissance Washington, D.C.
the Revenue Strategy Summit (RSS) | December 7, 2015
Innovators Will Gather to Confront the Hotel Industry's Biggest Profitability Challenges Washington, DC – December 7, 2015 —Hotel industry innovators and thought leaders will converge on Washington, D.C. on July 7, 2016 for the fourth annual Revenue Strategy Summit (RSS). The annual event examines the forces reshaping the hospitality industry and how marketing and technology can evolve to meet these new challenges. RSS 2016 will be held at the Renaissance Washington, D.C. Downtown Hotel. "Over the past few years, RSS has become an unmatched laboratory for new ideas shaping the future of hospitality," said Patrick Bosworth, C...
McKinsey & Company’s Ethan Hawkes and Sree Ramaswamy to Deliver Keynote at Revenue Strategy Summit
Duetto | July 27, 2015
July 29, 2015 at the Affinia Liaison Capitol Hill, Washington, D.C. Powered by Duetto, RSS Anticipates 300+ Participants, Discussing Strategies to Keep Hotels Ahead in Today's Dynamic Marketplace New York, July 27, 2015 ... Ethan Hawkes, leader in the Travel Practice at McKinsey & Co., and Sree Ramaswamy, a Senior Fellow at the McKinsey Global Institute, will deliver the keynote address at the third annual Revenue Strategy Summit, (RSS), a gathering of thought leaders and practitioners who will examine the forces reshaping the hospitality industry and how marketing and technology must evolve to meet new demands. Hawkes and Ramaswam...
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