kacey bradley

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kacey bradley

4 Useful Positioning Strategies for Your Independent Hotel

Kacey Bradley | December 13, 2019

By Kacey Bradley People at the head of hospitality management know that work never seems to slow down. There are always things happening during the day to day activities, plus events to plan for and business decisions to be made. No one can do everything at one time, which is why sometimes management may forget to watch the market. Keeping an eye on the market is crucial. It dictates how a hotel is doing, who their guests are and how they should market themselves. In order to place your independent hotel in a more advantageous position, try these four useful positioning strategies. They'll help your business compete with other hotels...

Safety and Security Tips for Hotel Management

Kacey Bradley | November 18, 2019

By Kacey Bradley Safety and Security Tips for Hotel Management For some travelers, a hotel's a place to rest their head after a day of exploring. For others, it's where they decompress after a long day of meetings. However a guest might see their accommodations, a hotel serves as a home away from home — and it should feel like that in more ways than one. Namely, guests look for comfort — especially from the cozy rooms and extra amenities you provide. They also want to feel just as secure with you as they do in their own homes. Indeed, that's why safety is one of the fundamental basics that every hotel should provide. It's up t...

Deep Clean the Way to Hotel Guest Satisfaction

Kacey Bradley | November 11, 2019

By Kacey Bradley Every hotelier knows the importance of guest satisfaction. A satisfied customer will suggest your business to friends. They might fill out an online review to attract future visitors. They'll certainly come back themselves if they had a great experience the first time around. As it turns out, creating this type of loyal, vocal customer is relatively simple. Most guests don't have a crazy list of demands from their lodging. Instead, they want the basics — and, at the very top of their list of must-haves, you'll find they want cleanliness. That means you can deep clean your way to better guest satisfaction. Here's ho...

How Corporate Meetings Can Be Comfortable and Stylish

Kacey Bradley | November 5, 2019

By Kacey Bradley Gone are the days where a meeting space featured a table and a set of chairs. Modern companies are looking for ways to offer comfort to employees in a way that is both stylish and functional. The five ideas below can create happy workers more prone to feeling creative and inspired. Whether you want employees to feel at home or able to focus, choose a meeting space style that's conducive to your desired outcome. 1. Aromatic Room Accents Smell is one of the strongest human senses, with smell receptors in the nose that communicate to the same part of the brain where memories are stored. A unique piece of décor paire...

8 Tips for Incorporating Influencers Into Your Hotel Marketing Strategy

Kacey Bradley | October 25, 2019

If you've logged onto Instagram at any point in the last couple of years, you've probably noticed your favorite actor, singer or another celebrity making posts with hashtags such as "ad" or "sponsored." With so many followers watching what they do, these people become influencers, inspiring others to buy the products they use just by showing the world that they use them. Often, companies collaborate with these celebrities or Insta-famous individuals to get them to showcase their offerings, too. As it turns out, this type of social media marketing can be a super useful marketing technique for hotels. Influencers come in and document their s...

Opening a Pop-Up Store in a Hotel

Kacey Bradley | October 21, 2019

By Kacey Bradley Just over a decade ago, the idea of brick-and-mortar shops began to change. Instead of investing in one permanent location for their businesses, brand owners moved their store around as often as they liked through their pop-up shops. The idea of pop-up stores is still relatively new, but is becoming more popular each passing year. People of all ages want to stop by and check out what's on offer when a new store appears, which provides tons of opportunities to the shop and who they partner with. Hotels are jumping on board this trend by opening pop-up stores in their lobbies. Read on to learn how any hotel can operate...

How to Respond Properly to Online Hotel Reviews

Kacey Bradley | September 16, 2019

By Kacey Bradley In today’s digitally-inclined world, online reviews are a significant part of the hotel booking process. According to one study, more than 50% of travelers don’t want to book until they read reviews — typically between six and 12. They want first-hand accounts of a stay on your property, whether good or bad. The newer the feedback, the more helpful. You can’t prevent bad reviews — no matter how stellar your guest experience. What you can control is how you respond. The majority of travelers — 87% — say an appropriate response to a bad review improves their impression of the hotel. On the flip-side, a...

8 Things That Affect Hotel Room Value

Kacey Bradley | September 6, 2019

By Kacey Bradley Your pricing strategy should be variable — something that can change and shift with time. You can't anticipate the market and the consumers within it with a rigid structure. To approach hotel room value, you need to consider a variety of factors, not just one. While some components are within your control, others are not. Discover eight things that affect hotel room value below. 1. The Economy It may seem like common sense, but the economy has a significant effect on hotel room prices. Over the last 20 years, the industry saw two major dips — one in 2001, following September 11, and a second in 2008 after the glob...

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