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The 5 Deadly Sins of Content Marketing

JLNPR Inc. | September 13, 2018

By Jennifer Nagy Are you a sinner or a saint? While we all have our good and bad days, when it comes to the BIG five sins of content marketing, I'd guess that most hospitality marketers have been very naughty this year (tsk tsk!)! (In case you need a quick overview of what content marketing is and why you HAVE TO implement a content marketing strategy for your hospitality business today (no matter whether yours is a B2B or B2C company), read my HuffPost article, "Content Marketing 101.") Now that we're all caught up, let's put your marketing tactics to the test… have you committed any of these five content marketing sins? If so,...

Marketing Lessons From 2015 to Keep in 2016

JLNPR Inc. | January 19, 2016

By Jennifer Nagy, President of JLNPR Inc. Many companies are now working on finalizing their marketing plans for 2016. For some, it will just be a continuation of the same 2015 strategy, slightly updated to suit the expected market and demand changes in the New Year. Others will be scrapping the old, and ushering in the New Year with a brand new marketing strategy. But no matter which way your company is planning to move forward, there are lessons that you must take from 2015 to ensure that your strategies are effective at accomplishing your 2016 development goals. Content (marketing) is king. By now, you've probably heard many people ...

Seven Tips to Improve your B2B Marketing – Part One

JLNPR Inc. | May 6, 2015

By Jennifer Nagy There are literally hundreds of articles on every hotel industry news source about how hotels can improve their marketing to potential guests, increase their ROI, secure more customers, etc. Unfortunately for vendors that are marketing their product or service to hotels, there is much less information available on effective B2B marketing tactics. I'm here to share my top seven tips for more effective B2B marketing. (Keep in mind, these tips can also be implemented by suppliers offering other B2B products/services to hotels!) Part One of the article series offers tips on how to use public relations and content marketing ...

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