Tambourine | September 7, 2018
As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for determining a hotel's optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotel's overall revenue goals and needs. That's where the art and science of determining a hotel's OBM come into play. To put it simply, finding a hotel's OBM is the process of finding which sales channels, demand segments and rates work best for the property, factoring in the cost of each customer, ...
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