Patrick Landman | May 6, 2019
By Patrick Landman Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more 'instagrammable,' as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips. For more than half of millennials, the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. With this in mind, it is clear that having beautiful pictures of your hotel online will help ensure that the number of customers coming through ...
Nancy Huang | October 29, 2018
Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016, with more than 400 million daily active users. Instagram Stories has a more raw and playful feel than traditional Instagram posts, allowing marketers to engage followers in a more natural way. While the stories used to disappear after 24 hours, Instagram now allows you to archive stories on your profile as highlights. That said, because stories only exist for 24 hours as a default, they're generally better at helping to build urgency around offers, thus triggering immediate response...
Nancy Huang | September 21, 2018
By Nancy Huang The meteoric rise of Instagram continues. Just recently, it reached an incredible one billion monthly active users for the first time in its history—up from 800 million back in September 2017. In comparison, Facebook, Twitter, and Snapchat all announced slowing or declining growth. The influence of Instagram in the travel space is also gaining momentum. Celebrity Instagrammers with legions of followers hold huge sway over the places that people choose to travel, and 40% of millennials admit that they consider "Instagrammability" as a crucial factor when they choose a travel destination. To maximize the potential suc...
MDG Advertising | August 2, 2018
This year is set to be a big one for Instagram marketing. According to Social Media Examiner's annual report, in 2018 some 69% of marketers plan to increase their investment on the platform and 74% plan to learn more about how to best use the social network. What's driving this spike in interest? Largely, a quickly growing audience and considerable popularity with younger consumers: Instagram now has more than 800 million active users, with 71% of US adults ages 18–24 and 72% of US teens ages 13–17 utilizing it. However, while most marketers understand the power of the platform, actually establishing a successful presence re...
Rainmaker, a Cendyn company, Ranks on Inc. 5000 List of America’s Fastest-Growing Private Companies
Penn State School of Hospitality Management and Alumni Society to Honor President and CEO of Hilton, Christopher Nassetta, in 2020
Introducing the Concept of Micromentorship
Why Hotels Are Taking Wellness Seriously
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