influencer marketing

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influencer marketing

The Impact of Influencer Marketing on the Booking Journey

Angharad Miller | September 6, 2018

By Angharad Miller Let's set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. With today's consumers, however, traditional marketing through channels such as television and radio produces a disconnect between audience and the business. What has changed? Obviously, the consumers of today can be found online. One of the largest generation of consumers to date, millennials, now spend one in every five mobile minutes on Instagram or Facebook. Digital word-of-mouth reaches millions more potential customers around the world more rapidly t...

The Evolution of the Booking Journey

David Gabriele | March 29, 2018

By David Gabriele We've all done it… We've all stayed at a beautiful hotel, visited an amazing destination, or eaten delicious food at a first-class restaurant. We've also taken great pleasure in telling our friends and family about our experiences. That is to say, we have become influencers or trusted brand ambassadors. Conversely, we've also asked for, and received, recommendations from our friends and family, and acted upon these recommendations. In other words, we have been influenced by people we regard as trusted influencers. This, as we know, is word-of-mouth, however it is offline and unscalable. Every hospitality busines...

Hotels & Influencer Marketing – An Infographic

January 19, 2018

Brought to you courtesy of Ard na Sidhe Country House, Kerry, Ireland ...

How to Use Social Influencers Successfully to Market Your Hotel

Nancy Huang | May 18, 2017

by Nancy Huang Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and YouTube stars in return for posts or videos. And this year, nearly 50% of US marketers will increase their influencer marketing budgets this year. Essentially the digital age's version of a celebrity endorsement, influencer marketing is a powerful way to connect with larger audiences. Producing a successful campaign is easier said than done, however, as hotels need to take influencer selection, compensation, and ROI into accoun...

Lodging Interactive Launches Social Influencer Marketing Services for Hotels

Lodging Interactive | April 18, 2017

PARSIPPANY, NJ - April 18, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its Social Voices Influencer Marketing Services for the hospitality industry. Social Voices provides hotels with the ability to leverage the social influence of others to drive brand awareness and new revenue opportunities for their properties. "Influencer marketing is an emerging branding strategy for the hospitality industry and one that enhances a hotel's current social media marketing and engagement initiatives," said DJ Vallauri, Lodgin...

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