inclusivity
Creating Conscious Inclusion in Travel Marketing
Jenn McCarthy | October 10, 2022
By Jenn McCarthy Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people as complex individuals with unique experiences of discrimination and oppression. As consumers increasingly value inclusion and the industry continues to serve a more diverse customer base, inclusion is critical for travel marketers. Our recent Inclusive Travel Insights Report research shows that seven in 10 consumers would choose a destination, lodging or transportation option that is more inclusiv...
Inclusivity Is the Key to Gender Diversity: Open the Door Please!
Marloes Knippenberg | March 8, 2022
By Marloes Knippenberg Belonging to hospitality, the most service, people-oriented industry, you tend to be impacted by everything the world is undergoing at any given time – technological zeitgeists, global economic slowdowns, unexpected weather turbulence, in addition to the human quest for knowledge, disruptions, and innovations. Regardless of the environment, less represented groups on a leadership scale change the social engineering in decision-making. For decades, boardrooms have lacked women inclusivity, but now, industries have adopted and started promoting changes as more women sit at executive boards and rank high on global pro...
How to Properly Integrate Social Responsibility Into Your Hospitality Brand
Amy La Sala | May 28, 2021
By Amy La Sala A sense of social responsibility is an important characteristic to possess on personal and professional levels, and now more than ever these values are integral to success in the future. Brandstanding is an important marketing trend related to brand authenticity, equality, inclusivity and social justice. We’ve been following the #Brandstanding trend for a few years now, and each year it’s picked up steam. Over the past few years, major social justice movements have taken place around the county and the world, and have made history. In light of the events of the past year and ongoing unrest and uncertainty, social justice...
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