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Chatbots in the Hospitality Industry
Abdulrahman Jogbojogbo | July 24, 2017
by Abdulrahman Jogbojogbo The premise of a chatbot is simple - automate communication and act as a window to access a service. In the hospitality industry, one which is built around making the customer alpha, communication and information transactions must be smart, swift, insightful and analysable. Chatbots are hence the perfect tool for this type of communication and service provision. They live in messaging apps where today's internet user spends a significant portion of his time, they are also cheap in the long run and can provide deep insights into customer preferences that can greatly improve offerings for the the customer, the al...
Failed Projections in the Last 5 Years of the Hospitality Industry
By Abdulrahman Jogbojogbo | July 10, 2017
By Abdulrahman Jogbojogbo Every new year, as sure as balloons and fireworks in the sky, there are articles predicting the state of travel and hospitality for the 12 months that follow. Most of these predictions are logical, based on hard data and momentum from trends in the previous year. A few of these projections however die on paper, ink spilt in vain, victims of changes in consumer expectations and rapid swings in technology directions. Hotels.ng takes a look at some of the failed projections, projections that either didn't live up to the hype, or that took more than the predicted one year to catch on in the hospitality industry. Sp...
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