HEBS Digital | April 16, 2019
Email marketing is a vital part of a hotel's CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it's not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it's important to keep some important best practices in mind. So, without further ado, here's our list of the top five email marketing best practices for hoteliers. 1. You're Only as Good as Your List Good email marketing starts with a good email list. However, many hotels are stuck with an old list that's been...
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